About
Global. Independent.
Earned-first.
Culture
& Insights
THE ROBINS
The Robins provide a finger on the pulse of Gen Z all over the world.
Lots of agencies talk about how well they understand the Next Generation.
We took it one step further and initiated The Robins, a creative collective of 80 diverse Gen Z culture & taste makers that we use as a sounding board for ideas and strategy. Fresh insight for brands, but also real opportunity for young multicultural creatives, providing them valuable learning experiences.Â
Visit The RobinsCreativity
BRAVE BRANDS WANTED
Digitally born and raised, we always think earned-first. That means we don't do boring, stay off the beaten track and make sure to embed our ideas in culture.
It’s time to put new generations first. They’re looking for brands that tell fresh, compelling stories—and know how to stop the scroll, again and again.
We all LOVE building that mysterious buzzing of energy around a brand. That doesn’t just happen.
We Plan for it
Creative
Commerce
NOT BORING MEANS BUSINESS
Not boring leads to serious business results, and we've got the numbers to prove it.
Earned media is where it all begins, but it doesn't stop there. By connecting the funnel we'll find that sweet spot between branding and conversion: playful social commerce that actually resonates with Next Gen's shopping tendencies.
Our Heroes
Rogier Vijverberg
NYCChief Creative Hero & Founder
Meet Rogier, the unstoppable force behind SuperHeroes. His creative genius has snagged awards, made brands iconic, and rescued the world from yawn-worthy ads. Now, stationed in Brooklyn, when he’s not busy banishing advertising boredom, he can be found serving up winners on the nearby squash court.
Rogier
Vijverberg
Chief Creative Hero & Founder
New York
Django Weisz Blanchetta
AMSChief Executive Hero & Founder
Django is the marketing maestro and co-founder of SuperHeroes. Under his guidance, SuperHeroes has grown from a pint-sized agency tucked away in a garage a block away from Amsterdam's Albert Cuyp market to a globally recognized creative hot-shop with locations in AMS, NY, and SGP.
Django
Weisz Blanchetta
Chief Executive Hero & Founder
Amsterdam
Marieke Dekker
AMSHead of Strategy
Marieke is our head of Strategy in Amsterdam. She is not only an incredible sparring partner, she is also very capable to simplify complex challenges in your brand plans. She leads our group of strategists, and pushes herself and her team to continually innovate and keep up with the latest trends.
Marieke
Dekker
Head of Strategy
Amsterdam
Susan Vugts
NYCManaging Director
Susan combines strategic powers with brand-side experience. A visionary leader, she steers the agency to unparalleled success. With a strategic acumen honed over years, Susan masterminds campaigns that leave an indelible mark in the ever-evolving creative landscape.
Susan
Vugts
Managing Director
New York
Elliot Stewart-Franzen
NYCCreative Director
Elliot is a Creative Director whose work has been honored by the Webbys, Cannes, Eurobest, Spin, and Spikes Asia. While getting recognition is nice, it doesn't do anything for hereditary baldness. That's still very much in play.
Elliot Stewart-
Franzen
Creative Director
New York
Elja Polak
AMSChief Growth Hero
Elja possesses the superpower of decoding algorithms, predicting trends, and crafting precise solutions for complex digital challenges. As Chief Growth Hero, Elja pioneers strategies that merge performance, social commerce, and branding. He has unique ability to connect thumbs and feet in the digital landscape as a C-suite digital maestro.
Elja
Polak
Chief Growth Hero
Amsterdam
Chengcheng Li
AMSAccount Hero & Luxury Hero
SuperHeroes' globetrotting Account Hero, Fashion Icon and Karaoke Queen, international baby and now calls Amsterdam her main stage. A powerhouse of efficiency, she navigates through Cannes Lions, Financial Times and Vogue to get the job done, seamlessly bridging creativity and strategy.
Chengcheng
Li
Account Hero & Luxury Hero
Amsterdam
Severien Jansen
AMSHead of Production
If you're curious about how long Seef has wielded her production superpowers at SuperHeroes, consider this timeline: she initially brought Hummer into the office as a puppy, who graced us with his excessive flatulence. After a long happy life, Seef has now adopted a rescue pup named Bobby Cooper who has just turned 3.
Severien
Jansen
Head of Production
Amsterdam
Anirudh Shiva
AMSCreative Director
Ani is our Creative Director in Amsterdam. As a true team player he eats his lunch alone. In addition he never accepts meeting invites, always interrupts someone with headphones on and consistently fails to do his timesheets. In every respect he is the model Superhero.
Anirudh
Shiva
Creative Director
Amsterdam
Victor Winters
AMSHead of Technology and Innovation
Meet Victor, our Head of Technology and Innovation. He's the genius who turns 1s and 0s into pixels and magic. With a mind as sharp as a lightsaber, he thrives in his secret lair, a.k.a. "the cave," where creativity and geekiness collide. Just don't ask him to share his cave coordinates – it's classified!
Victor
Winters
Head of Technology and Innovation
Amsterdam
Anita Csillag
AMSDesigner
Anita rocks black like a ninja on a mission, and ready to conquer the design universe. Her designs are as bold as her nail colors, and word on the street, she even dreams in Pantone shades.
Anita
Csillag
Designer
Amsterdam
Beatrice Miu
AMSAccount Hero
Beatrice is our Account & PR Hero. Her superpowers lie in PR, events, and project management for consumer and corporate brands. Having worked in agencies, in-house and events management across London, Amsterdam, Singapore and more, she also has great restaurant recommendations to share all around the world.
Beatrice
Miu
Account Hero
Amsterdam
Brands we
work with
