Zero Waste

The ZERO WASTE principles:

1. Storytelling is great, storyselling is better

   Ads must grab attention, educate and, of course, make people take action.

2. We approach brand and performance holistically

   Great ads can lift brand awareness, the best ads also provide a clear path to action.

3. We create compelling paths for your customers to follow when they are ready

   It’s their journey, not ours. We just help them by showing up along the way.

4. We put people first, not platforms or channels.

   Media budget is an invaluable resource to grow your brand. Not only do we create ads that are unignorable, we also distribute and target them in ways that drastically improve reach and conversion. Also we will always look for guerrilla and PR opportunities.

5. Reach always trumps targeting

   Qualified reach always delivers the best results in the long term. That’s why we like to stay away from demographics and prefer to focus on intent and affinity.

In practice, this means we always look at the best and most efficient approach to reach your audience and maximize results, whether it is digital paid media, influencer or even collaborating with other brands. The following are our toolsets:

Media planning & buy

Testing… Testing… Is this thing on? Getting our message in front of the right ears and eyeballs (when they need it most) is just as important as the creative itself. We’re laser focused in our approach, and get the most out of your media budget (because, let’s face it, no one likes to waste money on the wrong channels.) And no, we don’t stick to the channels everyone works with. Our post-advertising approach means that no support is left out of our strategic thinking.

Optimization & testing

Whether it’s a website, app or something that doesn’t have a name yet. We’ll make it, A/B test it, and perfect it, to ensure it’s ready to fly when you are. We put results first, not impressions.

Influencer collabs

Sometimes ads won’t cut it and you need to bring that “human” factor that can unlock the new ad-resistant generation. When working with influencers, we don’t simply buy visibility, we actively collaborate. This way your media budget also helps create great content. From speed rappers to fashion designers, our successful influencer campaigns are about finding the right voice and the right role for the influencer.

We identify the right influencers and ambassadors and manage the collaborations.

Brand collabs

When strong brands combine forces, it’s a beautiful thing. The fashion industry has long understood that it relies on others to grow and be successful. Now, imagine two brands growing by combining their equity into something even bigger, something each brand’s customers can find benefit in. That’s the post-advertising approach: winning together.

We have designed a set of workshops to identify surprising brand partnerships.

Any questions on ZERO WASTE?

Get in touch with our strategy hero:

Matthieu Etienne
matthieu@hellosuperheroes.com