SuperHeroes is thrilled to announce that we won not one, not two, but four Lovie Awards this year for our innovative Lenovo Yoga Pro launch campaign. If the Webby Awards are the Oscars of The Internet, then the Lovies are champagne from the Champagne region of France. Consider this the subtitles to our acceptance speech (clink, clink).

Our wins included

Gold in Experimental & Innovation Gold in Best Social Campaign Public Vote for Experimental & Innovation and the Public Vote for Best Social Campaign

— all for our Lenovo Yoga Pro ‘Digital Street Art’ product launch.

The global campaign tapped into the generation that lives somewhere between the digital and physical worlds. In collaboration with 10 multi-talented digital street artists, we breathed CGI life into their wildest dreams.

With the signature nonchalance of digital street art unbound by the limits of physics, the result was a head-scratching, thumb-stopping, mind-blowing campaign. Our hard-to-reach Gen-Z audience resonated with the creator-led campaign, leading to over 250 million views and 2.23 million likes, comments and shares. The love for Lenovo translated into sales too, with global brand awareness rising 6 points and global sales increasing by a whopping 27%!!

…And all those likes for Lenovo turned into Lovies!

We’d like to thank the judges and everyone who voted. Work that isn’t boring wins… yay!