Massive viral success gets recognized at the 2024 Clio Entertainment Awards

Together with Netflix we’ve created a range of digital street art videos over the past year in which we bring characters and storylines of new series to real life settings. The videos have received wide acclaim for their originality and impact, and have now been shortlisted by the Clios.

Two of the shortlists are for Netflix’s Avatar: The Last Airbender: Best Motion Graphics and Most Viral Post. The third shortlist is for the nerve-racking NYC subway video for Netflix’s** Parasyte: The Grey**, in the Best Direction-category.

With the help from digital creator @shutterauthority, we recreated everyone’s lovable character, Appa and brought him into the real world using digital street art and imaginative storytelling. We racked up an incredible grand total of 81 million organic views, 3.2 million engagements, and 55 thousand shares that led to a media exposure value of $3.5 million… We’d love to think that’s pretty hard to beat...

For Parasyte: The Grey, we captured the eeriness and supernatural essence of the show by setting it in a NY subway. Together with digital creator @nuderobot, and his expertise in motion tracking, texturing, and bringing creatures to life, we convinced our audience it was actually real, even if it was just a split second. We gained a total of 28 million organic views and over 800,000 likes.

Closeness leads to global buzz

A combined total around 110 million earned views and over 4 million engagements... Fingers crossed, we will see you at the award show!

Bring us home a Clio, Appa!