Class is in session! We launched Digital Street Art School
Class is in session!
For the past two years, we’ve partnered with Lenovo Yoga and some incredibly talented mixed-reality creators to show off Lenovo Yoga’s 3D capabilities. Not only have we grabbed Gen Z’s attention with stunning mixed-reality content, but we’ve also sparked their curiosity about how to create it themselves. Now, we’re taking it a step further and teaching them how to do just that:
Introducing the world’s first Digital Street Art School!
Elevating the next generation of creators
Based on insights from The Robins' research, which revealed that 4 out of 5 Gen Zers thrive on creativity, and reinforced by the overwhelming feedback in the comment section of our artists, we knew this initiative would resonate with our audience. The free online school builds on the success of our “How I Did It” series, offering up-and-coming 3D artists in the creative industry the tools to create immersive mixed-media content—or what we call "Digital Street Art.
The Digital Street Art School teaches everything from 3D skills and motion tracking to shading and filmmaking. It’s part of Lenovo’s EDU program and has already racked up over 280K views in the first two weeks, leading to tons of sign-ups for the free program.
Growing the program and keeping it fresh
We're going to be evolving Digital Art School by introducing fresh content from innovative creators. Most recently, we've begun collaborating with AI artists who are pushing the boundaries of digital creativity, sharing their insights and techniques with our community. By expanding our curriculum to include the latest advancements in technology and art, we’re ensuring the next generation of creators has the tools they need to stay ahead of the curve.
Ready to get started? Check out more about the Digital Street Art School and register for the course here.