We gave Netflix the cutest traffic jam ever
Appa definitely gets his 8 hours
To drum up excitement for Netflix's fresh take on "Avatar: The Last Airbender," JIMMY, our Digital Street Art Studio, along with the super talented artist @Shutterauthority, worked their magic and gave everyone's favorite flying bison, Appa, a taste of the real world. Known for his penchant for snoozing, we decided to showcase this endearing trait in real-world scenarios, capturing the attention of fans and igniting conversations across the internet.
Honk if you love Appa!
In our first release, we caught Appa catching some Z's right in the middle of a San Francisco highway. It was a hit, racking up a whopping 54 million TikTok views in just under a week, with fans engaging at a rate of 23%.
Napping in the city that never sleeps
Next up, we caught Appa mid-wake-up on a New York bodega rooftop. Our secret sauce? Appa's fluffy fur cascading down over passing traffic, adding that extra dash of realism and sparking chatter about allergy season.
Media exposure jackpot: $2.6 Million!
With both posts combined, we hit a grand total of 65 million organic views across Instagram and TikTok within a week, delivering a media exposure value of $2.6 million – not too shabby for a four-week whirlwind of creativity!