NIKE AIRMAX DN’S LAUNCH WITH UNREAL ENCOUNTERS IN PARIS
The Nike Air Max Dn’s, featuring the trademarked Dynamic Air technology, are the newest iteration of the iconic Nike Air Max shoe. In close collaboration with our digital street art collective JIMMY, SuperHeroes buzzed the launch event in Paris, targeting young Parisians.
Dynamic Land, an extraordinary amusement park, infused with the power of Dynamic Air, offered an opportunity to unleash one's inner child.
To captivate the attention of Gen Zalpha, we created a campaign featuring unreal encounters on the streets of Paris, working with digital street art talents @hati.hati.mas and @voidzto.
@hati.hati.mas brought Nike-branded bumper cars onto the streets of Paris, captivating passersby with the unexpected sight, while @voidzto created an out-of-this-world portal, serving as the real entrance to the event.
From the digital streets, the bumper cars took over Dynamic Land, ensuring a seamless transition from the digital to the physical realm.
Feel the Unreal showcases how the digital world can seamlessly transition into the physical realm. Dynamic Land served as an epic, fun-filled funfair, transformed under the influence of Dynamic Air.