Who says turning 18 means you suddenly have to get all serious? Not OREO.

Because playfulness lives in all of us, no matter our age. So when OREO turned 18, they wanted to celebrate. BIG TIME! Introducing the 18th Birthday OREO Pop-Up Shop.

Twist, lick, dunk and partyyyyyy

For ten days, we opened an 18th Birthday OREO Pop-Up Shop at Utrecht Central Station, inviting people to step into a world fully immersed in OREO. From giant OREOs drawing people in, to an XL OREO chill spot, Dunk Your Luck merch game, endless flavors, and selfie moments, the shop turned OREO’s 18th birthday into a playful brand experience people could taste, play, and be part of.

Limited-edition OREO goods

An 18th birthday calls for the creme de la creme: not just in the cookies, but in the OREO goods too. At the pop-up shop, people could buy limited-edition OREO socks, hoodies, glasses, and keychains, alongside a delicious range of OREO cookie flavors.

A dunking success

The shop was a huge success, with more than 37,000 people visiting the store and buying their favorite cookie.

But if you think OREO’s 18th birthday stopped there, think again, my cookie-loving friend. In Belgium, we did it all over again with an 18th Birthday Pop-Up Party in Antwerp. Think OREO milkshakes, DJ vibes, and OREOs as many as you wanted.

And is the party over now? Well, just wait until you see what we come up with next.