SuperHeroes and OREO just dropped their latest OOH campaign, and it’s not just turning heads. It’s turning other ads into cookie thieves.

To introduce OREO’s new recipe with more cocoa to the Benelux market, we created interactive ads that were so tempting, they didn’t just pull people in, they turned other ads into full-blown cookie snatchers.

Designed to Blend In and Stand Out

We knew digital natives don’t respond to shouty ads. So we styled ours to blend in. A sneaker drop. A movie teaser. A gallery invite. All the usual suspects, until something strange happens, a model breaks character, reaches across the frame, and steals an OREO cookie from the billboard next door.

No One Can Resist OREO

This wasn’t just another screen in the background. It was a moment people stopped for. A richer, more irresistible OREO cookie causing billboard-sized mischief.

Not a glitch. Not a gimmick. Just SuperHeroes doing what we do best: stealing attention. And maybe a cookie or two.