Polaroid and SuperHeroes partner in global TikTok creator campaign. Capturing real life through creators' love letters to all of life's ups and downs.
WHAT IS REAL LIFE?
There is no more iconic camera than the Polaroid. The original home of analog instant photography, Polaroid exists to capture real life, those moments that might not be perfect, but speaks volumes.
Working with Polaroid and ten of the most authentic, real creators on TikTok, we’ve launched a social campaign that sees these creators ‘write’ a love letter to real life, with all its ups and downs, through the medium of Polaroid.
Raw creators
From ballet dancers to singers and world travelers, the creators capture moments in their life and take their audiences on a visual journey using the Polaroid Go, the brand’s smallest instant camera - portable and wearable to capture all of real life’s moments on the go.
A SuperHeroes boost
An extension and adaptation of Polaroid’s global brand campaign - ‘Capture Real Life’. It is centered around the insight that ‘Real life is a pain in the ass’. In creating content for GenZ audiences on TikTok, the insight was reinterpreted and refined in collaboration with The Robins, SuperHeroes’ collective of Gen Z opinion leaders and tastemakers, to become:
Real life for Gen Z is unpolished, messy, unique and human.