We snagged the Campaign US BIG Award for 2023’s Best Influencer Campaign! Our innovative activation for the Lenovo Yoga Pro launch dazzled audiences with digital street art magic. It also earned tons of brand love, super boosted Lenovo Yoga sales numbers and became an unprecedented product launch success. Judges for the Campaign US BIG Awards include 150 Gen Z voters, giving us extra recognition from the younger crowd.

The objective of the campaign was to connect Lenovo Yoga with a younger, Gen Create audience. To do this we tapped into the cultural momentum of street art turning 50 and invited top artists across TikTok, Instagram and YouTube to show off the Lenovo Yoga’s insane 3D and mixed reality skills, and create their version of digital street art. These talents unleashed turned the world into one big canvas. No city was safe, no building off limits.

The daring, mesmerizing works transformed cities into dazzling canvases that attracted over 250 million views and 1.5 million shares/likes. All those eyeballs converted into sales too — Lenovo.com saw a 66% Yoga sales spike around launch, ultimately selling out the new Pro in just one week!

We’re over the moon that our boundary-pushing campaign resonated so strongly and blew up for Lenovo Yoga. It just goes to show that creativity wins when you empower artists to turn their imaginations into reality. We can’t wait to shake things up again soon with more digital street art!