We teamed up with iconic Dutch rapper Big2—of the legendary hip-hop duo The Opposites—to launch his long-awaited solo album, Hard Hout. We developed a full campaign rooted in the golden era of hip-hop—the 1990s, a period when Big2 first fell in love with the artform. From the album artwork to a city-wide outdoor campaign, exclusive merch drops, and high-impact social assets: every touchpoint breathes ’90s hip-hop, capturing the era that shaped Big2’s artistic vision.