SuperHeroes is on fire right now! And we’re not cooling down…

We’ve just snagged six nominations at the AARON Awards–the first global awards show that’s all about celebrating the smart, bold fusion of human creativity and AI in advertising and brand work.

Google DeepMind “Imagine If…”: We took the classic one-way world of OOH and turned it into a living, breathing participatory playground. Partnering with Google DeepMind and OUTFRONT Media, we transformed 10,000+ MTA screens into a massive, ever-changing canvas. Commuters jumped in as co-creators, then our NYC local artists remixed the best into new films refreshed weekly.

Nominated for:

Best AI-Powered Narrative Best AI-Powered Real-Time Brand Experience Best AI + Human Collaboration

Made with Lenovo Yoga: This one’s our ongoing creative playground, with fresh cultural briefs dropping every six weeks to keep ideas sharp and current. We flipped the usual script by putting the creative process front and center: “How I Made It” breakdowns showing prompts, mistakes, breakthroughs; AI Art School with step-by-step tutorials anyone can try for free; and the Creative Vibes podcast for real conversations about authorship and originality in this AI era.

Nominated for:

Best AI + Human Collaboration

Caged Crocs: Where real meets imagined in the best way. We took on a true hybrid approach by capturing real studio footage of our model, then JIMMY-artist TheLostFutures trained an AI on her likeness and seamlessly dropped her into a surreal, fully AI-generated Crocs universe.

Nominated for:

Best AI Workflow for Production Best Synthography

At SuperHeroes, we’re all about saving the world from boring advertising, leaning hard into experimentation and culture, and teaming up directly with clients and creators to make work that actually lands with digital natives.

Huge shoutout to our partners at Google DeepMind, OUTFRONT Media, Lenovo Yoga, Crocs, the incredible TheLostFutures, and every artist who poured their heart and energy into these projects. You made this happen.

The winners drop next month in April during the AARON Awards show. Fingers crossed!