Bringing Fricklemania to Burger King!
To launch Burger King Germany’s new fried pickles, we didn’t just drop a product. We kicked off Fricklemania.
SuperHeroes and JIMMY teamed up with digital artist @hati.hati.mas to bring the hype to the streets with a campaign that hit every touchpoint from teasers and social videos to in-store displays and custom merch.
Fried Pickles Gets the Hati style
The launch kicked off with a teaser video, shot on Hati’s home turf, the Hamburg subway. His bold, graffiti-inspired animations spilled into the real world with surreal characters throughout the city, leading to the hero video showing a Frickle-fueled party at Burger King. He even produced an original track for the video. That’s just how Hati rolls.
Fricklemania Everywhere
But Fricklemania didn’t stop there. We built out the universe across every touchpoint: posters, in-store displays, digital menu screens, limited-edition merch, custom stickers, you name it. Also as a little bonus, Burger King temporarily changed their social handle to “Home of @hati.hati.mas” to build buzz and give the artist a little extra props.
Fricklemania made one thing clear, when you launch fried pickles, don’t be shy. We cranked up the chaos, blasted it across screens and streets, and gave Germany the noisiest snack drop it didn’t know it needed.