Youth culture moves fast. We help you keep up.

Join us for a 101 on ‘Hacking Youth Culture’ with special guest Maru Asmellash, Co-Founder of The New Originals, a fashion brand firmly rooted in youth culture. Plus cutting edge insights from SuperHeroes’ new research platform, The Robins.

The New Originals (TNO) found their early beginnings in 2011, as a close group of friends running a blog to share and curate interest within fashion, design and music. TNO started making a name in Amsterdam’s nightlife scene by hosting parties at its infamous venues under the pseudonym ‘TNO SoundSystem’. Officially founded in 2015 by Rizky Lasahido, Maru Asmellash and Eben Badu, TNO has since then grown into a fully fledged brand.

Join us at our Amsterdam hideout to learn how to hack into youth culture and make stuff that is actually relevant to Gen Z.

You’re not gonna wanna miss this one. But seats are limited, so please RSVP here.

Date: Thursday 25 May 2023.

Time: 17:00 – 19:00.

Venue: SuperHeroes, Keizersgracht 585, 1017 DR Amsterdam.

This event is powered by The Robins.