The Coral baby car seat is a new innovative product from Maxi-Cosi. It not only looks stylish, but takes into account both parents’ needs and anxieties. Danielle van Tol, Sr. Brand Manager at Maxi-Cosi: “Research showed that the weight of a baby car seat is the biggest frustration for parents. With the development of the Maxi-Cosi Coral, which has a removable soft carrier, we have been able to reduce the weight by more than 50%. Another big advantage of this modular system is that you can carry the baby close to you.”

Danielle van Tol, Sr. Brand Manager at Maxi-Cosi says: “Research shows that the weight of a baby car seat is the biggest frustration for parents. Due to the development of the Maxi-Cosi Coral, which has a removable soft carrier, we have been able to reduce the carrying weight by more than 50%. Another big advantage of this modular system is that you can carry the baby close to you. In the Coral campaign, this is presented in a pure and genuine way.”

The agency worked with WeFilm for the realization of the campaign. Director Dennis Lubbers was on standby for a month, waiting for hospital phone calls from the families to record the first moments after their child’s birth and of course, the drive home.

MC8557 2020 Maxicosi carseat Coral Lifestyle Summer Mom carrying baby inside Landscape RGB