Oops, we’ve deleted Hingie
Hinge - the dating app “designed to be deleted”
-teamed up with SuperHeroes to craft a playful way to connect with young singles. Enter Hingie, the bright-eyed, fluffy mascot who’s all about helping people build real, lasting connections while having a blast.
In collaboration with JIMMY and digital street artist Hati.Hati.Mas, we brought Hinge’s message to life in the quirkiest way possible. Hingie wandered through the streets of Berlin and Hamburg, playing third wheel to couples on fun dates - flying kites, cozying up in photo booths, you name it. And with every new love story Hingie witnessed, it was bye-bye Hingie.
This campaign is pure fun, but with heart.
By bringing Hingie to German IRL we add a new localized spin to Hinge’s brand, blending humor with a dash of romance, and are introducing a fresh way to talk about love that feels super real and relatable. It’s the perfect mix of brand meets creator content, turning Hingie into a digital street art star.
SuperHeroes and Hinge are on a roll, and this latest campaign just took things to the next level. We’re cooking up even more fun, engaging content to connect with singles across Europe-so stay tuned for more Hingie adventures!