We showed the real mess of AI creativity... and it won!

We've always believed that the most powerful creative work comes from keeping things real, especially with new technology.

That's why we're thrilled to share that Made with Lenovo Yoga just took home two Gold Reggie Brand Catalyst Awards, winning in both AI-Powered Creativity and Influencer/Creator-Driven Campaign. Recognition from the Association of National Advertisers (ANA) feels incredibly validating as it’s proof that this bold, creator-first work truly resonates.

This project was never about chasing trophies. It was about proving that AI can be a genuine creative collaborator when it’s placed in the hands of real artists.

The Campaign

Three years ago, we launched Made with Lenovo Yoga as an always-on, social-first creator platform rooted in digital street art. The mission was clear from day one: put creators first and explore how technology can expand human creativity.

When Lenovo introduced its new generation of AI-powered Yoga PCs, the category was packed with dry specs and tech jargon. Gen Z creators were skeptical of AI, so we didn’t force it. Instead, we leaned in as AI began reshaping the creative world, evolving the platform while keeping the messy, real human process at the center.

The Results

The work delivered serious impact:

The Results

The work delivered serious impact:

Along with millions of social engagements, this campaign helped Lenovo lock down the #1 position in global AI PC sales. Even better, it helped shift how people see AI, from a potential shortcut to a real creative partner, and also positioned Lenovo Yoga as the tool the next generation of creators actually want to use.

This One Belongs to the Whole Crew

Big shoutout to our partners at Lenovo, the talented artists who poured their hearts into it, and every SuperHero who kept the human energy alive through every detail.

At SuperHeroes, we’re here to save the world from boring advertising. We love new tech like AI, but only when it actually amplifies real creativity and culture.

Two Golds in the books… Here's to even more bolder work ahead.