The secret life of SportCity jerseys.

At SportCity being part of the club goes beyond gym hours. It’s about belonging, pride, and carrying that energy with you everywhere you go. To share that message we brought it to life through their most recognizable symbol: the SportCity jersey.

We teamed up with JIMMY artist Gabriel Benicio whose playful, character-driven animations were the perfect match for the campaign. Together, we created a short video series that shows the club jerseys like you’ve never seen before - living, moving, and working out on their own.

Shot as if it was security camera footage after hours inside a gym, the jerseys train together– some lifting weights, doing sit-ups, and one determined jersey on the treadmill. The video captures what Club Love is all about and celebrates its members.

More than just gym gear, the jersey becomes a badge of belonging and a symbol of pride, showing that the spirit of SportCity doesn’t clock out when the workout ends.