We're expanding our universe with the launch of LOIS.

The new creator-led practice is dedicated to bold, handcrafted storytelling that earns brands cultural relevance. Operating as an independent global artist management platform, LOIS will curate, nurture, and co-create with artists who work in human-crafted visual disciplines – from cinematography and illustration to art installations and analog experimentation – all grounded in social-first storytelling. Led by Chief Growth Hero Elja Polak and Social Media Hero Jessica Däschner, LOIS targets brands and agencies aiming to authentically engage Gen Z and next-generation consumers.

“LOIS is an indie-minded offering built for creators that care about concept, form and substance. We’re here to help brands move beyond visibility and into relevance.”

— Elja Polak, Chief Growth Hero

LOIS builds on the success of SUPERHEROES’ digital art collective JIMMY, which specialises in AI and CGI-driven creativity. Where JIMMY pushes the boundaries of digital craft, LOIS brings the focus to tactile and human storytelling.

“The future isn’t about choosing between AI and human craft, but about knowing when to lean into each,” says Rogier Vijverberg, founder and chief creative hero at SuperHeroes. “JIMMY pushes digital boundaries, while LOIS celebrates what’s handmade and deeply personal. Together, they give brands the full creative spectrum—without losing what matters most: attention-grabbing storytelling.”

The launch of LOIS is marked by inaugural work from its artists, featured in recent SuperHeroes campaigns, that spotlight the division’s signature handcrafted style. For Polaroid, photographer and content creator Lexi Brown produced a TikTok video review and carousel series and RJ Morra delivered a product video and carousel. Illustrator Giulia Hartz showed on Instagram how easy it is to build a website with Framer and gave a Lenovo campaign a colorful, conceptual twist with an Instagram Reel and carousel.

LOIS reflects a growing demand among brands to connect authentically with Gen Z and next-generation audiences. In tandem with JIMMY, it gives SuperHeroes the ability to span the full spectrum of creativity, from digital experimentation to analog artistry.

Go check out all of the amazing LOIS artists at www.itslois.com