1 Webby Nomination, 1 Webby Honoree!!
We’re beyond thrilled to announce that we’ve been recognized at the 29th Annual Webby Awards! Netflix’s Parasyte: The Grey has been nominated in the Viral Marketing category, and our Made with Lenovo Yoga series has been honored in the Product and Services category for the third year in a row! With 13,000 entries from all 50 states and over 70 countries, we are incredibly grateful for this recognition.
For Netflix’s Parasyte: The Grey, we created a chilling, suspenseful video, capturing the eerieness of the show by infecting a NYC subway commuter with an alien larva. The results? 28 million organic views and over 800,000 likes. The talented @nuderobot brought this idea to life with his skills in motion tracking, texturing, and 3D animation– skills that are so top-notch that we even earned the sensitive content censor on TikTok!
Meanwhile, our ongoing campaign series, Made with Lenovo Yoga, continues to push boundaries. This always-on, social-first program is driven by creators, with new briefs launching every four weeks, tapping into themes that inspire young creatives. From 3D and mixed reality to AI-driven storytelling, our creators have the freedom to interpret each brief in their own way, inspiring the next generation of artists, and also demonstrating the power of Lenovo Yoga.
So far, the series has generated 128 videos, 283 million views, and 75 million organic views—all while earning three consecutive Webby nods along the way.
We’re incredibly proud of these projects and grateful for the nomination and honoree from the Webby Awards. We’d like to thank our talented team, our wonderfully JIMMY artists, Netflix, our trustworthy partnership with Lenovo, and our amazing audience.