Not just another product event
Made with love in
Amsterdam | New York
Lenovo
The Mix Masters
The Brief
Lenovo wanted to introduce their new AMD powered 7th Generation Yoga Slim Laptop on their social channels in a way that would generate interest from a younger creative audience.
THE STARTING POINT
GenZ and young millennials have lots of interests and passions and are always looking for new ways to combine the things they love. Our extensive research told us they’re not just one thing, and the Yoga Lenovo Slim isn’t either. It gives you the power to be your unique self, or “Just Be You”.
MEET THE MIXMASTERS
To demonstrate the creative versatility and our “Just Be You” campaign theme, we challenged some of the internet’s hottest creators to team up and mix their many passions using the Lenovo Yoga Slim. We called them the MIX MASTERS, and they joined us for a live event to reveal and discuss their creative projects.
LIVE FROM NEW YORK
This wasn’t another boring tech event listing off new laptop features. We put on a show which was live streamed to all of Lenovo’s social channels. The entertaining event took place in a packed Lume Studios which immersed our audience in wall to wall projection mapping. Hannah Stocking brought the energy as host, there were musical performances, creative reveals and discussions on creativity and collaboration.
OUR MIX MASTERS CONTENT NEARLY BROKE TIKTOK
Of course the MIXMASTERS shared their their projects on their socials as well as on the Lenovo socials. Hitting over 113M impressions and over 2.2M social engagements the content of the MIXMASTERS was a huge success. The hashtag challenge #lenovojustbeyou generated billions of views and inspired TikTokkers to use their own creativity as well.
UNEXPECTED COLLABORATIONS LED TO SURPRISING CREATIVE PROJECTS
@dannero & @kelladactyl create Tangled Worlds
What happens when a VFX artist and dancer put their heads together?
VFX wizard @dannero is teaming up with @kelladactyl, the creator whose dance moves put a smile on your face. Together, they’ll blur the line between performance art and mind-bending visuals.
What do you get when an animator teams up with the queen of roller skating?
@anaocto & @tootymcnooty build the Skater-verse
@tootymcnooty is one of the most popular animators on TikTok, her playful and inventive style shows how fun and versatile animation can be. Her Mix Master teammate is @anaocto, whose blissful roller skating videos have become so popular that she’s being credited with sparking a resurgence in the nostalgic activity.
See how they used the AMD powered Lenovo Slim to combine the imaginative and playful animation style with a dreamy roller skating performance.
@kurtschneider & @marblemaniki & @bri_thelady perform the We-Mix
Our art is an expression of ourselves, but what does that look like in someone else’s hands?
Uplifting pop singer Lady Bri teamed up with producer and remix master @kurtschneider to remix her ‘Do What I Do’ song. We invited VFX guru @marblemaniki to add the visuals and, together, the trio created a visual and audio ultra-funk masterpiece.
