the news

What's happening at SuperHeroes in Amsterdam, New York and Singapore...?

September 14 | 2023
Fenty x Puma Tap Digital Street Art Collective JIMMY to Launch New Sneaker
Fenty has partnered with Puma to introduce the music icon’s first sneaker — the Avanti — through a multi-city digital street art takeover with JIMMY and SuperHeroes. A new product from such a monumental star deserves an entrance just as grand…
August 24 | 2023
Saving New York from smelly sidewalks… Introducing the Smell Stopper
New York City: Concrete jungle where dreams are made of… and where it smells horrendous, especially in the summer.
August 17 | 2023
SuperHeroes launches ‘JIMMY’ – the world’s first Digital Street Art Studio
A collective of digital street artists that it has recruited to bring new life to advertising across social channels.
August 9 | 2023
Unraveling Gen Z and Creative Commerce: Stay Ahead of the Game!
Join us to learn how to hack into creative commerce and make stuff that is actually relevant to Gen Z, with social guest social creators.
August 8 | 2023
Zoning out? Stimorol gum and AI bring creators back on track
Zoning out during your tasks? SuperHeroes Amsterdam’s brand new campaign for Stimorol marries chewing gum and AI to show young adults how the long lasting flavor of Stimorol Infinity / Max gum helps them stay focused.
August 7 | 2023
Attention remains advertising’s pivotal challenge
Featured on Campaign US, Rogier Vijverberg on how we need to shift the conversation from production efficiency to creative empowerment.
August 4 | 2023
Topps celebrates card collectors
There’s a trading card category for every type of collector. To promote International Trading Card Day 2023th, Topps (part of Fanatics Collectibles) and SuperHeroes NYC are launching a US nationwide campaign that celebrates hobby shops and the collectors who love them.
July 24 | 2023
Digital street art campaign pulls in huge numbers
We’ve been heating up Instagram and TikTok with our digital street art campaign.
June 27 | 2023
Meet Flaco: the AI Creative Director Owl
An exciting new hire at SuperHeroes… Flaco is the world’s first AI Creative Director Owl. Flaco’s first day featured a special appearance at the Cannes Festival of Creativity…
May 10 | 2023
‘Hacking Youth Culture’ with The New Originals
Join us for a 101 on ‘Hacking Youth Culture’ with special guest Maru Asmellash, Co-Founder of The New Originals.

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