the news

September 29 | 2021

Hold on to your coconuts! SuperHeroes NY wins Vita Coco retail pitch

SuperHeroes NY’s recent retail pitch win is set to include a lot of tasty new work that will surprise and delight and drive shoppers in-store. It’s the dream matchup the whole world has been waiting for. Well, at least we have

September 21 | 2021

SuperHeroes XXL spandex for Ewoudt Boonstra

Ewoudt Boonstra joins global indie agency SuperHeroes as Creative Director. Previously, Boonstra worked with and for KesselsKramer, Wieden+Kennedy Portland, Anomaly and Herc. Alongside this, he is also known for his short films and self initiated projects, under his moniker Mr. Boonstra. Together with Rogier Vijverberg (ECD in New York) he will be leading the international team of creatives.

May 18 | 2021

And the Webby Award goes to… 3x SuperHeroes!!

May 11 | 2021

We’re inviting brands to woo us in The Client Pitch

Brands want a killer agency to help them stand out, we want great clients.

Introducing The Client Pitch. Maybe the first-ever?  It’s just like a normal pitch, except instead of us pitching our work to them, they pitch their brand to us.

April 22 | 2021

Two Webby Awards nominations!!

Two Webby Award Nominations! To lighten up the pandemic weekends we created “The TikTok Sitcom” and “Fire up 2021” for #LenovoYoga and #IntelEvo. Both got nominated and stand a good chance of winning ‘the Oscars of the Internet’.

April 15 | 2021

Super Simple Stories answers all the questions you never knew you had.

Can taking pictures of your pets help save lives? Does using your GPS in Iceland turn you into a celebrity? Can 5G really help you sleep more? Super Simple Stories is a new brain-tickling social content series by Setapp, that answers all the questions you never knew you had. 

January 14 | 2021

Christian Siriano hosts Remote Red Carpet on Instagram Live

Together with world-renowned fashion designer Christian Siriano and rocking comedian Ziwe Fumudoh we gave young fashion designers a stage to show off their designs.

December 21 | 2020

New Amsterdam Head of Strategy Marieke Dekker on saving the world

Not too long ago, I thought about leaving advertising. I wanted to do something more purposeful. Use creativity for good. Save the world. Or at least, make stuff people care about.

December 16 | 2020

TikTok isn’t just for dancing, it’s also home to a new type of sitcom

We’ve launched the first ever TikTok Sitcom! Together with TikTok acting challenge Queen @ElianaGhen and a number of other TikTok creators we’ve taken comedy into uncharted territory in our #ForAllofUsFridays series. Read all about it!

December 16 | 2020

Grab the fire extinguisher! Laura Kampf and Adam Savage unveil their good luck 2021 machine

YouTube Inventor Laura Kampf and iconic Mythbuster Adam Savage teamed up to create an Internet-connected wheel of flames that reacts to your positive tweets about 2021.