the news

August 1 | 2020

The North Face, JD and Aitch: Explorers Re-Unite

You’re home, we’re home, so let’s party. We teamed up with Manchester rapper Aitch and gave people a concert that happens anywhere they want.

July 13 | 2020

Thrill seekers wanted: World of Tanks

What’s immensely popular in times of #WFH? Gaming of course. To help fight the boredom our SuperHeroes NY office launched a North American TV and online campaign for World of Tanks.

May 12 | 2020

Paused Billboards

New Yorkers are tough. But the city they live in is showing signs of slow decay. 

It’s not just the whitewashed mural walls getting tagged with graffiti every day. Outdoor advertising is on hold, and billboards are becoming deserted landscapes. 

A photo project by SuperHeroes founder Rogier Vijverberg.

May 1 | 2020

SuperHeroes wins global pitch for Lenovo YOGA!

After an extensive pitch, Lenovo has decided to partner up with SuperHeroes to win over a global audience for its flagship YOGA laptop series!  We’ll be building the YOGA brand to over 2 billion people in markets around the world, including North- and South America, Europe, China and India.

April 6 | 2020

Spreading positive energy for energiedirect.nl

These times ask for some positive energy. Instead of promoting green energy contracts for energiedirect.nl, we’re giving an energy boost to those in need.

March 26 | 2020

SuperHeroes gets its gif on

They say ‘today’ is a gift, that’s why it’s called the present. Well, the present is a bit bleak, so here are some gifs for you instead.

March 17 | 2020

We got this, promise

Your team of SuperHeroes remains fully operational in these uncertain times

March 6 | 2020

Our latest Attention Talk: Making brands break a sweat

The Amsterdam hideout got turned into Attention Academy and organised another Attention Talk. In the year of major sport events, three keynote speakers uncovered the effectivity of sports marketing.

February 20 | 2020

Warming up New York

We don’t just save the world from boring advertising, we bring people together. Introducing “The Hand Warmenizer” a hot new project from artist George Barratt-Jones and SuperHeroes NYC that gives chilly New Yorkers something to stop and talk about.

February 3 | 2020

Some of the best ideas come from our ballpit

Beloved film director and advertising legend Johan Kramer captures our creative Sharon and it’s all about ballpits and brainwaves