the news

What's happening at SuperHeroes in Amsterdam, New York and Singapore...?

November 22 | 2023
Woo-hoo! We Won 2023’s Best Influencer Campaign in the US!
Pop the digital bubbly, we snagged the Campaign US BIG Award for 2023’s Best Influencer Campaign! Our innovative activation for Lenovo Yoga dazzled audiences with digital street art magic.
November 21 | 2023
US GenZers and AI: What brands need to consider (new WARC report)
We have been honored to work with WARC, the leading global publisher of marketing strategy, on an article on Gen Z and AI.
November 10 | 2023
Mr. Pickles Gin arrives on the scene with a “Stupid Good” campaign
Heads will turn and tails will wag. That’s the concept of the launch campaign for Mr. Pickles Pacific Northwest Gin which has named SuperHeroes AOR for the brand.
November 9 | 2023
We just won 4 Lovie Awards!
If the Webby Awards are the Oscars of The Internet, then the Lovies are champagne from the Champagne region of France. Consider this the subtitles to our acceptance speech (clink, clink).
November 1 | 2023
Digital Street Art dresses up for Halloween
Lenovo really went all out for Halloween this year. So, if you saw a giant pumpkin called “Gourdzilla” rolling down a city street, or an Architectural Digest-worthy jack-o-lantern house on your social feed this week, you’re not dreaming.
October 26 | 2023
SuperHeroes appoints Elja Polak as Chief Growth Hero
Elja Polak joins SuperHeroes as their newly appointed Chief Growth Hero. The shopping behaviour of younger audiences is changing rapidly. And SuperHeroes is on an ambitious mission to add their not boring creativity to domains like social and commerce as well.
October 20 | 2023
IFAW launches a playful, purpose-driven campaign
International Fund for Animal Welfare and SuperHeroes Amsterdam join forces for a lighthearted campaign to disaster preparedness for people and their pets.
October 17 | 2023
Decoding Gen Z’s online shopping behavior
Targeting Gen Z on social media is not an easy task.
October 9 | 2023
Christmas comes early for Astrid & Miyu
Who said October is too early for a little holiday magic? Our digital street art studio JIMMY teamed up with Astrid & Miyu, bringing their iconic advent calendars to life.
September 14 | 2023
Fenty x Puma tap digital street art collective JIMMY to launch new sneaker
Fenty has partnered with Puma to introduce the music icon’s first sneaker — the Avanti — through a multi-city digital street art takeover with JIMMY and SuperHeroes. A new product from such a monumental star deserves an entrance just as grand…

1…2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35…36