the news

March 3 | 2016

We’re Going BOS

We have a new client! BOS Ice Rooibos has chosen SuperHeroes and our sister agency GreatQuestion! to superboost their growth in Europe. You may not have heard of BOS yet, but you will soon: BOS is the fastest growing brand in Europe’s Ice Tea category…

February 28 | 2016

Saving the world #2: Kristof Luyckx

We’re rapidly spreading our mantra ‘Saving The World From Boring Advertising’. After last month’s world premiere of Gijs van den Berg, this next contribution is from Belgium. The renowned animator/ illustrator Kristof Luyckx from Partly Fiction made some razor-sharp work. And without spilling a single drop of blood.

February 21 | 2016

How to turn creative idle time into something meaningful

Going door to door for fundraising is undoubtedly a thing of the past. Unless you are a girl scout selling a box of cookies, walking up to a stranger’s door to ask for money is a strange thing to do in this day and age, however charitable the cause may be.

February 16 | 2016

Walking the walk, with Easywalker

We’d like to introduce our new client with a warm welcome: Easywalker.A company well on their way to becoming world’s most innovative stroller and buggy brand. Following a successful pitch we’ve been selected to work as Easywalker’s brand new comms agency.

February 2 | 2016

SuperHeroes New York names Rob Zuurbier as Managing Partner

New York, February 1, 2016 – SuperHeroes, the Amsterdam-founded creative agency with a mission to rid the world of boring advertising, names Rob Zuurbier as Managing Partner of its New York hide out. The agency, which is focused on stateside growth in 2016, works with brands such as Converse, LG, ASUS, Heineken and UNHCR.

January 28 | 2016

Kinki Kappers will get a fresh new cut

We are happy to announce that we just started working for Kinki Kappers, the Dutch chain of pretty creative hairdressers. Kinki selected us after a pitch phase with 3 agencies, Mark Melief, Creative Director of Kinki Kappers: “We noticed that SuperHeroes had the relevant experience during the first orientation phase.

January 27 | 2016

Saving the world #1: Gijs van den Berg

In 2016 we run a new visual series. We’re asking our own art-directors, designers and network of artists to create a visual that answers this one triggering question: “How to save the world from boring advertising?”

January 25 | 2016

Twitter polls: would you use it?

Twitter recently launched a new feature called ‘Twitter poll’, allowing brands to ask followers a question and give them two, three or four options to vote for. Only after you’ve voted, you can see how others have answered. When the inquiry is over, Twitter sends you a push notification with the results.

December 20 | 2015

Refugees are #RealPeople

USA for UNHCR and SuperHeroes New York launch an emoji keyboard that changes the way we look at refugees. Because with the Syrian refugee crisis going in its 5th winter, USA for UNHCR wants to raise awareness and spark debate around the struggles faced by refugees.

December 17 | 2015

Flashy Balls will save your Christmas

Christmas. The time of the year when we gather with our family, friends and colleagues to feast on delicious meals, enjoy too many beverages and bring old traditions back to life.

But underneath, lies a bigger truth. An ugly, shameful truth. Fake smiles to dramatic presents, eyes half-opened listening