the news

What's happening at SuperHeroes in Amsterdam, New York and Singapore...?

April 4 | 2016
Rules don’t rule anymore
Kinki is an iconic brand. For 30 years they’ve created hair cuts for independent people – frontrunning every possible trend. Today we’ve launched a new campaign celebrating the brand, underlining it with a clear statement: if you can’t accept others being different, deal with it.
March 21 | 2016
Spot-a-Superhero at Creative Review
Our very own super-strategist Marieke Dekker can now be found at Creative Review! She will be satisfying our collective appetite for internets by curating FWA’s massive selection of cases on a monthly basis in Creative Review’s best of the web section.
March 3 | 2016
We’re Going BOS
We have a new client! BOS Ice Rooibos has chosen SuperHeroes and our sister agency GreatQuestion! to superboost their growth in Europe. You may not have heard of BOS yet, but you will soon: BOS is the fastest growing brand in Europe’s Ice Tea category…
February 28 | 2016
Saving the world #2: Kristof Luyckx
We’re rapidly spreading our mantra ‘Saving The World From Boring Advertising’. After last month’s world premiere of Gijs van den Berg, this next contribution is from Belgium. The renowned animator/ illustrator Kristof Luyckx from Partly Fiction made some razor-sharp work. And without spilling a single drop of blood.
February 21 | 2016
How to turn creative idle time into something meaningful
Going door to door for fundraising is undoubtedly a thing of the past. Unless you are a girl scout selling a box of cookies, walking up to a stranger’s door to ask for money is a strange thing to do in this day and age, however charitable the cause may be.
February 16 | 2016
Walking the walk, with Easywalker
We’d like to introduce our new client with a warm welcome: Easywalker.A company well on their way to becoming world’s most innovative stroller and buggy brand. Following a successful pitch we’ve been selected to work as Easywalker’s brand new comms agency.
February 2 | 2016
SuperHeroes New York names Rob Zuurbier as Managing Partner
New York, February 1, 2016 – SuperHeroes, the Amsterdam-founded creative agency with a mission to rid the world of boring advertising, names Rob Zuurbier as Managing Partner of its New York hide out. The agency, which is focused on stateside growth in 2016, works with brands such as Converse, LG, ASUS, Heineken and UNHCR.
January 28 | 2016
Kinki Kappers will get a fresh new cut
We are happy to announce that we just started working for Kinki Kappers, the Dutch chain of pretty creative hairdressers. Kinki selected us after a pitch phase with 3 agencies, Mark Melief, Creative Director of Kinki Kappers: “We noticed that SuperHeroes had the relevant experience during the first orientation phase.
January 27 | 2016
Saving the world #1: Gijs van den Berg
In 2016 we run a new visual series. We’re asking our own art-directors, designers and network of artists to create a visual that answers this one triggering question: “How to save the world from boring advertising?”
January 25 | 2016
Twitter polls: would you use it?
Twitter recently launched a new feature called ‘Twitter poll’, allowing brands to ask followers a question and give them two, three or four options to vote for. Only after you’ve voted, you can see how others have answered. When the inquiry is over, Twitter sends you a push notification with the results.

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