the news

July 3 | 2013

Distill an Idea: the Volkskrant Creative Press Challenge

Great projects coming out of the SuperHeroes hideout! Here’s a really special one, called the Creative Press Challenge for the Volkskrant, one of Hollands’ leading news papers. 

The Creative Press Challenge is a competition that takes advertising back to its core; it focuses on on print as an advertising medium

June 25 | 2013

Keynote at Cannes Lions

Last week we flexed our SuperHero muscles at the Cannes Lions by being featured on Be-On’s keynote speech on Measuring Emotions.

What is this about measuring emotions, do we use that to save the day?

In a nutshell, our latest viral for ‘STAGE FRIGHT -So Real It’s Scary II’ for

June 23 | 2013

Converse ChuckT9000: the sneaker with Drone Support

Last month was an experimental month playing with fashion and technology. As members of Creative Social we were invited by Converse and Google+ to bring our most resourceful, clever, absurd ideas to life by rethinking a pair of Chuck Taylors. From hovering shoes to digital painting, we narrowed it down

June 15 | 2013

Bronze Esprix!

And yet another win for LG So Real It’s Scary! A bronze Esprix, awarded by two nuns in a former church. Hallelujah!

June 5 | 2013

STAGE FRIGHT: behind the screens…

THE MAKING OF STAGE FRIGHT: SO REAL IT’S SCARY 2

Now that Stage Fright: So Real It’s Scary 2 already got to 5,5 million views (in just 5 weeks!), it’s about time to show you a bit more of how we shot it. And because so many people were asking for it – we

June 1 | 2013

WIN! SAN AWARD

Another epic win on the awards front! This time SuperHeroes and LG won a SAN Accent for the So Real It’s Scary campaign. The SAN is an advertisers award: it’s the marketing bosses of all big advertisers in Holland rewarding not just the most creative work, but even

April 17 | 2013

LG Stage Fright: So Real It’s Scary 2

After the amazing success of the LG So Real It’s Scary film (with to date an accumulated 20+ million views…) we SuperHeroes got the scary task to develop the successor. And here it is! Again under the umbrella of So Real It’s Scary, we proudly present STAGE FRIGHT…

The legend goes

April 9 | 2013

Two Webby’s!

Great news today! Two of our projects have been selected as Official Honoree in the 17th Annual Webby Awards! LG So Real It’s Scary was awarded in the Viral Marketing category. And The Existential Adventures of Tim Maia in the Animation category. Happy!

April 7 | 2013

Read out LOUD

2013 has been named ‘Year of Reading Out Loud’ (Jaar van het Voorlezen) in The Netherlands. And probably because we have such powerful voices, SuperHeroes was appointed by the Stichting Lezen to develop the full campaign for it. So here’s the first result. A series of very short 15secs TV-commercials, based

March 21 | 2013

SO REAL in global Top 10 Most Watched Tech Ads

It’s been a busy four months since our LG So Real It’s Scary video hit the World Wide Web and boy what a four months it has been. The film has on its main YouTube location already racked up 18,3 million views, and there’s around 2 million extra on different