the news

December 1 | 2015

Hello Edward: Changing the Face of Augmented reality

When Asus asked us to make an engaging promotional video for their latest 2-in-1 device, no one could have predicted we’d end up reinventing augmented reality. But with a bit of technical wizardry from digital production outfits, MiniVegas and Magic Bullet, we built an exciting new AR app that combines our favorite things.

December 1 | 2015

“Useless is Awesome” at the Eurobest Festival

On December 1st, our creative director Rogier Vijverberg will speak at the Eurobest Festival of European Creativity in Antwerp. His talk? How useless is very very awesome. While innovation is now such a big buzz word, it’s everywhere.

November 26 | 2015

HOLLA: Young people create ‘like’ their own language

Wednesday night (25th of November) we hosted together with CrowdDNA a dynamic session about youth culture. An evening to unravel the myth of youth and advertising. Why do young people like or dislike our ads? We unraveled some amazing insights indeed 😉

November 17 | 2015

HOLLA: a grand shout-out to youth culture

SuperHeroes and Insight & Innovation Agency Crowd DNA will be organizing HOLLA, an exclusive seminar on youth culture.

During this evening we’ll discuss the latest trends and current cultural context of young people’s lives. How do 18 year olds use their devices? What moves them? Which brands are reaching out

November 16 | 2015

8 steps to conquer hearts with Instagram Advertising

October this year Instagram finally rolled out its advertising possibilities platform to every advertiser in every country. They started off slow, taking all the time to test and optimize and for the Instagram users to get accustomed to the sponsored posts. Since then, Instagram Advertising has taken flight and is

November 6 | 2015

Refugee Emojis: official launch

Recently our Amsterdam hide-out was filled to the brim with people with a kind heart. To raise awareness and visibility we hosted a special night for Refugee Emojis: a set of 36 emojis that resemble the needs of refugees. In collaboration with keyboard artisans extraordinaire: Snaps we created an entertaining means

November 3 | 2015

TYPING YOUR NAME IS THE NEW SELFIE

With global media coverage ranging from Wired, Hypebeast to the TheNextWeb and so much more, Type to Design has received amazing feedback. So we’ve made a short case video about it. More than 150.000 unique visitors have already typed and designed with their very own Instagram font, generated from the 36 Days

September 23 | 2015

New 2015 SHOWREEL

We found a small corner in our hideout to secretly prepare a new showreel with our latest work. Here you go: 90 seconds of  pure pleasure!

September 17 | 2015

Beps Whatsapp

“Prinsjesdag” is a yearly happening in the Netherlands when the government presents its budget plan. But these numbers and figures have gotten increasingly incomprehensible for the average Dutch person. We felt it was a problem worth tackling for ING, one of Holland’s largest banks.

We introduced Bep’s Whatsapp: a streetwise

September 16 | 2015

The 9 best ads picked by our creative director

More About Advertising featured our creative director Niek Eijsbouts with his pick of campaigns that influenced him throughout his career.

Rumour has it the ads were unofficially curated by Seinfeld’s homeboy George Costanza. Guess we’ll never know, but his pick surely is funny.