the news

February 2 | 2016

SuperHeroes New York names Rob Zuurbier as Managing Partner

New York, February 1, 2016 – SuperHeroes, the Amsterdam-founded creative agency with a mission to rid the world of boring advertising, names Rob Zuurbier as Managing Partner of its New York hide out. The agency, which is focused on stateside growth in 2016, works with brands such as Converse, LG, ASUS, Heineken and UNHCR.

January 28 | 2016

Kinki Kappers will get a fresh new cut

We are happy to announce that we just started working for Kinki Kappers, the Dutch chain of pretty creative hairdressers. Kinki selected us after a pitch phase with 3 agencies, Mark Melief, Creative Director of Kinki Kappers: “We noticed that SuperHeroes had the relevant experience during the first orientation phase.

January 27 | 2016

Saving the world #1: Gijs van den Berg

In 2016 we run a new visual series. We’re asking our own art-directors, designers and network of artists to create a visual that answers this one triggering question: “How to save the world from boring advertising?”

January 25 | 2016

Twitter polls: would you use it?

Twitter recently launched a new feature called ‘Twitter poll’, allowing brands to ask followers a question and give them two, three or four options to vote for. Only after you’ve voted, you can see how others have answered. When the inquiry is over, Twitter sends you a push notification with the results.

December 20 | 2015

Refugees are #RealPeople

USA for UNHCR and SuperHeroes New York launch an emoji keyboard that changes the way we look at refugees. Because with the Syrian refugee crisis going in its 5th winter, USA for UNHCR wants to raise awareness and spark debate around the struggles faced by refugees.

December 17 | 2015

Flashy Balls will save your Christmas

Christmas. The time of the year when we gather with our family, friends and colleagues to feast on delicious meals, enjoy too many beverages and bring old traditions back to life.

But underneath, lies a bigger truth. An ugly, shameful truth. Fake smiles to dramatic presents, eyes half-opened listening

December 1 | 2015

Hello Edward: Changing the Face of Augmented reality

When Asus asked us to make an engaging promotional video for their latest 2-in-1 device, no one could have predicted we’d end up reinventing augmented reality. But with a bit of technical wizardry from digital production outfits, MiniVegas and Magic Bullet, we built an exciting new AR app that combines our favorite things.

December 1 | 2015

“Useless is Awesome” at the Eurobest Festival

On December 1st, our creative director Rogier Vijverberg will speak at the Eurobest Festival of European Creativity in Antwerp. His talk? How useless is very very awesome. While innovation is now such a big buzz word, it’s everywhere.

November 26 | 2015

HOLLA: Young people create ‘like’ their own language

Wednesday night (25th of November) we hosted together with CrowdDNA a dynamic session about youth culture. An evening to unravel the myth of youth and advertising. Why do young people like or dislike our ads? We unraveled some amazing insights indeed 😉

November 17 | 2015

HOLLA: a grand shout-out to youth culture

SuperHeroes and Insight & Innovation Agency Crowd DNA will be organizing HOLLA, an exclusive seminar on youth culture.

During this evening we’ll discuss the latest trends and current cultural context of young people’s lives. How do 18 year olds use their devices? What moves them? Which brands are reaching out