the news

December 16 | 2020

Grab the fire extinguisher! Laura Kampf and Adam Savage unveil their good luck 2021 machine

YouTube Inventor Laura Kampf and iconic Mythbuster Adam Savage teamed up to create an Internet-connected wheel of flames that reacts to your positive tweets about 2021.

November 20 | 2020

Grammy winner Jacob Collier and TikTok star Nathan Davis Jr debut “Friday Feeling” and it’s impossible not to hum along

What happens when you bring a TikTok juggernaut and a 4-time Grammy winner together? That’s the recipe for Lenovo and Intel’s first episode of #ForAllofUsFridays.

September 23 | 2020

Lenovo YOGA ‘For All of US’ – New Campaign Celebrating Humanity’s Differences

People are fascinating. We launch rockets to Mars but also forget our passwords. Pairing people’s unique human traits, Lenovo and SuperHeroes teamed up for the new global YOGA campaign.

September 16 | 2020

The Roaring Pint turns any home into a stadium

Missing the stadium atmosphere? Bring it home with our cheering beer mug.

September 4 | 2020

One autocorrect mistake turned us into SuperHerpes

For World Sexual Health Day, we’ve changed our name to SuperHerpes. It’s part of our ‘pubic service’ campaign to shine light on the recent rise of STI’s during the pandemic.

July 13 | 2020

Thrill seekers wanted: World of Tanks

What’s immensely popular in times of #WFH? Gaming of course. To help fight the boredom our SuperHeroes NY office launched a North American TV and online campaign for World of Tanks.

July 1 | 2020

The North Face, JD and Aitch: Explorers Re-Unite

You’re home, we’re home, so let’s party. We teamed up with Manchester rapper Aitch and The North Face to give people a concert that happens anywhere they want.

May 12 | 2020

Paused Billboards

New Yorkers are tough. But the city they live in is showing signs of slow decay. 

It’s not just the whitewashed mural walls getting tagged with graffiti every day. Outdoor advertising is on hold, and billboards are becoming deserted landscapes. 

A photo project by SuperHeroes founder Rogier Vijverberg.

May 1 | 2020

SuperHeroes wins global pitch for Lenovo YOGA!

After an extensive pitch, Lenovo has decided to partner up with SuperHeroes to win over a global audience for its flagship YOGA laptop series!  We’ll be building the YOGA brand to over 2 billion people in markets around the world, including North- and South America, Europe, China and India.

April 6 | 2020

Spreading positive energy for energiedirect.nl

These times ask for some positive energy. Instead of promoting green energy contracts for energiedirect.nl, we’re giving an energy boost to those in need.