the news

July 29 | 2019

It’s Time for the Post-Advertising Ad Agency

How do you really feel about yourself when you say that you’ve founded an advertising agency? Well, it’s twofold… Read about this honest but refreshing take on advertising of our ECD Rogier Vijverberg. SuperHeroes is going a little meta…

July 16 | 2019

10 Years of SuperHeroes!!!

We celebrated the party of all parties: 10 years of SuperHeroes!!!

What a crazy fun ride this last decade has been… and what a crazy Friday night it was. We’re still buzzing with excitement (or should we say recovering?) from a full night of festivities!

July 10 | 2019

SuperHeroes develops the first international campaign for Swapfiets

The iconic blue front tire can no longer be missed in our street scene. Swapfiets is widely known in the Netherlands in the cycling cities in the Netherlands. To further expand their success, Swapfiets and SuperHeroes Amsterdam are launching an international campaign to tie the cycling ‘young professional’ to the brand with the addition of the new Deluxe bicycle.

June 27 | 2019

SuperHeroes Amsterdam appoints Marc Pieterse to Head of Strategy

Marc Pieterse has been appointed to Head of Strategy at SuperHeroes Amsterdam. He previously worked as a Strategy Director at Ogilvy and N = 5. Marc started in advertising 15 years ago at N = 5, where he developed into an impassioned brand strategist on accounts such as KPN, Mercedes-Benz, and Marktplaats.

June 24 | 2019

“I love the internet, especially when it doesn’t take itself too seriously”

Rogier Vijverberg of international creative agency SuperHeroes was the curator of ‘Random Pic(k) Of The Day For A Week’. For a year now, Nils Adriaans has been asking people who work in the advertising industry to curate his column ‘Random pic(k) of the day’ for a week.

June 18 | 2019

Meanwhile in China…

Good company, drinks, snacks and of course, clever things being said and new information being shared! It was time for another edition of our ongoing HOLLA series in which we x-ray today’s hottest communication phenomena, cultures, and trends.

June 13 | 2019

The Immortal Awards

Little Black Book’s Immortal Awards embarked on their international showcase tour in February and have now set up a series of in-house private screenings to continue inspiring creative teams globally! Last week, we had the pleasure of having Paul Monan (Awards Director) and Alex Reeves (Europe Editor) over to show us this year’s Immortal Awards winners reel.

June 12 | 2019

HOLLA Special: Meanwhile in China…

Did you know WeChat only serves only one or two ads a day? Facebook just announced that it is totally redesigning its platform and its Whatsapp/ Messenger services. They will probably have to: WeChat is moving into Europe, and that won’t go by unnoticed…

May 24 | 2019

The Strongest Hospital Gowns

Being hospitalised can be quite scary and intimidating, especially when you’re a young kid that’s battling a disease. Luckily, new SuperHeroes Fede and Diego (in the true sense of the word!) came to the rescue with a groundbreaking initiative that has made quite the impact.

May 23 | 2019

Marketing, the 2019 Way: How Glossier created a cult following with Gen Z and Millennials

How are my eyebrows always on fleek you ask? Introducing Glossier and their game-changing product: Boy Brow. Glossier is a skincare and lifestyle beauty brand and I’ve proudly self-appointed myself as their brand ambassador because their products are the real deal.