the news

January 26 | 2011

An experiment: Kinect in fashion shopping

Kinect is not only about entertainment and gaming. We can also use the motion tracking and detection in in-store installations. So at SuperHeroes we have been experimenting with a couple of ideas…

The first demo is an installation for fashion stores, mixing the shopping experience and the online store. Check

January 25 | 2011

New hero: Hola Fred

So Fred, tell us something about yourself.

“I’m the newest addition to the SuperHeroes group – a newcomer to the team, backed by my experience developing superpowers. I have the ability to transmogrify one power into another, to mix them into hybrid powers; that’s what makes me a valuable asset

January 24 | 2011

SuperHeroes’ Newest Hero: Mahelia de Randamie

As promised, we’ll introduce you to our 2 new superheroes this week, Mahelia de Randamie and New York transplant, Fred Huergo. It’s Community Manager Appreciation Day today which means we’ll start with Mahelia de Randamie, our own Community Manager.

In her own words:

I always knew I had super powers so

January 24 | 2011

Project x in Progress

Project x is nearing its completion. Pictured underneath are superheroes Ameli and Matt at our headquarters running a few tests.

To be continued..

January 20 | 2011

So what’s happenin’

We’ll have to admit, the lack of blog updates is quite shameful. So let’s start with a quick rundown of recent happenings. Much to his surprise (but not ours) head superhero in charge Rogier, has been named one of the 30 most influential digitals by Dutch magazine de Nieuwe Revu. According

December 26 | 2010

Any superpowers on your 2011 wishlist?

Pretty brilliant video this one. And you know, we might just be able to help as well. Invisibility, omnipresence, speed of light: whatever, just let us know (& thanks Jolijn, for sending it. We’ll miss you 🙂

December 23 | 2010

Merry Merry Christmas

Just in case you were wondering: yes, we’re open in the week in between Christmas & New Year’s Eve. Merry Christmas to y’all!

December 21 | 2010

Diesel Peeping into SuperHeroes HQ?

If you’re not sure about what to wear for Christmas, check these great garments. Our superinstincts were right by the way. This is why the Diesel villains from spanish agency DoubleYou were secretly peeping into our headquarters…

December 11 | 2010

Yeah! Rivella wins The FWA Site of the Day

We are proud to announce Rivella today has received the FWA Site Of The Day (SOTD) Award. FWA is an industry recognized award program, established in 2000, showcasing projects which ‘use cutting edge technology, together with inspirational ideas, that lead the way for future generations’. Well, we only made a One

December 2 | 2010

Creative Social in Amsterdam

We’re happy that Creative Social – home of grand ideas, hyper activity and great people, is finally returning to Amsterdam after six years. According to them, our tiny city continues to steadfastly push boundaries. We of course agree. Meet up’s take place only twice a year with a limited guestlist