the news

March 17 | 2011

High five: two SpinAwards nominations!

Cool, today we got two SpinAwards nominations for Rivella. It’s up for Best Website and Best Design. The SpinAwards are the Dutch equivalent of the Webby Awards. So high five!

March 9 | 2011

Stitchy?

A Dark and mysterious figure, presumably a clown, strolling around a rundown factory.. Who is this guy anyway? And what’s the 18 doing on his hat, stencilled all over the country? We’ve  just realised the teaser of a new SuperHeroes campaign coming up, in close collaboration with Youngworks

Who Stitchy is

February 9 | 2011

Latest SuperPower: 3D Motion Tracking

In preparation for a future project, we honed our skills onto our latest SuperPower: 3D Motion Tracking. While these may just be tests, they show one of the many powers we have at our fingertips.

Not only that, it’s a small glimpse at the inside of our studio: tiny dogs

February 2 | 2011

A new demo: Kinect car configurator

As we were playing around with the hacked Kinect, we also thought of adding some more functionality to the experience. This demo we did to test the basics for an installation we have concepted. It’s pretty cool to put together your car like this. We’re pretty sure there’s gonna be

February 2 | 2011

Heineken: Get The Trophy

A new campaign coming out of the SuperHeroes HQ: Heineken Get The Trophy.

Half of February, Heineken will bring the illustrious UEFA Champions League to Asia for the 2011 Trophy Tour. SuperHeroes has created a special Facebook campaign to celebrate the Tour. But that’s not all.

The first stop of the

February 1 | 2011

Our Super SideKick Matt

You know Robin. Bucky. Wonder girl. Speedy. Without their sidekicks many superheroes would not be so super. So we have Matt. Here he is, telling you about what’s under his beanie…

“I’m one of the first generations to be surrounded by the internet and new media in my upbringing

January 26 | 2011

An experiment: Kinect in fashion shopping

Kinect is not only about entertainment and gaming. We can also use the motion tracking and detection in in-store installations. So at SuperHeroes we have been experimenting with a couple of ideas…

The first demo is an installation for fashion stores, mixing the shopping experience and the online store. Check

January 25 | 2011

New hero: Hola Fred

So Fred, tell us something about yourself.

“I’m the newest addition to the SuperHeroes group – a newcomer to the team, backed by my experience developing superpowers. I have the ability to transmogrify one power into another, to mix them into hybrid powers; that’s what makes me a valuable asset

January 24 | 2011

SuperHeroes’ Newest Hero: Mahelia de Randamie

As promised, we’ll introduce you to our 2 new superheroes this week, Mahelia de Randamie and New York transplant, Fred Huergo. It’s Community Manager Appreciation Day today which means we’ll start with Mahelia de Randamie, our own Community Manager.

In her own words:

I always knew I had super powers so

January 24 | 2011

Project x in Progress

Project x is nearing its completion. Pictured underneath are superheroes Ameli and Matt at our headquarters running a few tests.

To be continued..