the news

December 17 | 2012

Diesel – Magic of Christmas – Behind The Dreams

This Christmas Diesel (with their hand held by us) actually hypnotised customers to reach ecstacy over Diesel’s new Christmas gift selection. A fittingly ironic, puerile,  and sardonic comment on the festive brand brainwashing discharged by most companies around this time of year, and we hope you’ll agree, quintessentially Diesel.

It

December 6 | 2012

Diesel: The Magic of Christmas

Holidays are coming! Holidays are coming! What would Christmas be without brand advertising brainwashing you to buy Buy BUY!! This Christmas, to celebrate all that is good, we took a leaf out of the Coca Cola’s book of festive advertising. And we literally dived deep inside the minds of

November 12 | 2012

LG Say Cheese!

We tried and tried so hard…Avoiding the SuperHero-theme in our concepts isn’t that easy. This time we couldn’t resist….finally our SuperHeroes could show off!

Hanging upside down is the latest trend on internet…hang like a bat and make a picture,
preferable in public. With the

November 9 | 2012

Sound on Intuition – What music can your body make?

SOUND ON INTUITION from owow on Vimeo.

Apart from a sprinkling of vocals, dance music all sounds the same right? Not if designer Pieter Jan Pieters has anything to do with it.

As one of the team who produced the stylophone for Swedish House Mafia’s ‘One’ video, Pieters’ project

October 23 | 2012

LG So Real It’s Scary

Stepping into the elevator for another mundane day at work, a handful of unsuspecting office-workers get the surprise of their lives…

Shooting away into oblivion revealing the lift shaft below, the elevator floor crumbles beneath their feet in a split second of weightlessness freefall. Stomach and heart battle with bulging

September 16 | 2012

A very existential introduction to TIM MAIA

The greatest (and craziest) soul singer you never heard of.

Every Brazilian has at least 798 stories about him.

He lived his entire life on the very edge of everything: he single-handedly revolutionised popular music in Brazil, he force-fed his record label bosses LSD; he had over 120 lawsuits filed for and

September 6 | 2012

LG: Don’t miss a ball

Football is popular in Holland. Very popular… When you are fan of a team, you want them to win. You want to see every game, every ball, every goal, in real life or on screen. Well, LG now has a great new deal: on the new LG Optimus L5 and

August 17 | 2012

The 3rd screen is here!

Roseanne…you know? The Queen of white of trash who dubiously – whether by birthright or sexual favour – nabbed herself a self-titled show on 90s American television? Yeah her. Well she’s all set to get Roasted as one of Comedy Central’s most famous shows return to our screens, this

July 13 | 2012

Unboxing Faberyayo & LG

So what do you do when you are looking for a new camera? Or TV? Or mobile phone? You search online. And what do you find? Lots of people in their living rooms unpacking the boxes telling in great amateur videos what they think of the product… Awesome stuff. We

June 25 | 2012

Diesel Fresh & Bright: The Art of Color

The new Diesel Fresh&Bright campaign is launched! And here’s a bit of background…

Diesel Fresh & Bright has been renewed, and we had to tell the world. The key challenge – to create an experience that would frame Diesel’s extraordinarily colourful underwear line as a premium product