the news

April 21 | 2010

Esprix nomination Shit Happens

Shit Happens just got nominated for an Esprix. On the 2nd of June in the Westerkerk in Amsterdam is announced if the campaign gets Bronze, Silver or Gold…

April 8 | 2010

Hello, I’m Ameli

I just arrived at SuperHeroes and now I want to know how to fly like a real superhero. A real superhero needs to have “extraordinary or superhuman powers”. Well I don’t know if I got that, but I know that I have a Hyper Island experience and also a working

April 7 | 2010

Kick-ass movie coming up

‘Is every day life really so exciting? At some point in our lives, we all want to be a superhero.’ We totally agree. Kick-ass-themovie.com
Note 17th April:
Damn, go see this movie, it’s great. Never before seen an eleven year old taking out a busload of criminals under

March 25 | 2010

Lovely dance, Spiderman

Once we lived in a world of GIF. Those were the days.

March 10 | 2010

Do-it-Yourself Energy: augmented installation

Driving your hybrid batmobile on a mix of gasoline and cole-produced electricity might not exactly be best for Mother Nature. The good news is: there’s plenty of alternatives. Dutch energy company Essent invited us to also envision an alternative. So we invented Do-it-Yourself Energy.

To experience DIY Energy we built

March 2 | 2010

New SuperHero: Jasper Mittelmeijer

We’re doing well. Sometimes it’s just nice to say so. Especially when we can also announce to you we’ve got a great new SuperHero in our team: art director Jasper Mittelmeijer has joined us.
Coming from Amsterdam Worldwide, Jasper has been responsible for a number of great campaigns of Onitsuka

February 24 | 2010

Spinawards coming up

In the Netherlands the SpinAwards is the Dutch equivalent of the Webby’s. We’ve entered three 2009 campaigns: Fireworks campaign, Lassie and BMW. Since we are SuperHeroes for the good of all, we won’t be using any of our superpowers to influence members of the jury. Honestly. Ok, maybe a little bit

February 17 | 2010

Skiing Batmen

Hmm, we’re not sure if this one is good or bad to our breed of SuperHeroes. What are they gliding into by the way? Seen in Rio de Janeiro’s Sambadrome, more pics here.

February 11 | 2010

Interactive Pre-Rolls – Whitepaper

Fresh news today: we initiated a large scale research project on interactive prerolls. Together with Sanoma Digital, Metrixlab and Lassie. The press release will be sent in a few minutes.

We have very interesting findings: Among other things, the whitepaper shows that interactive prerolls performed 4 times better than standard ones

February 5 | 2010

New client: Carbonell

We’re very happy to announce SuperHeroes has landed a new client: Carbonell. Our Spanish Lucky Ham sure did its job… Carbonell is one of Spain’s most iconic brands. Did you know Carbonell’s “Gitana” girl on the label on the bottles of olive oil has been there since the early 1900’s