the news

June 3 | 2010

SuperHeroes wins Silver Esprix

Last night we won a Silver Esprix for our 2010 Dutch Fireworks Campaign! A great thanx to all who we’ve collaborated with in this one: Doom & Dickson, Clearly, Caviar Films, Magic Bullet and First. And not to forget of course our client, the Dutch Consumer Safety Board.

Haven’t seen the

May 25 | 2010

Essent: Do-it-Yourself augmented installation

As we presented in an earlier blogpost, SuperHeroes developed an augmented installation for Essent on the 2010 Career Event. We added a windmill to a car (why has nobody ever thought of that before hmmm). In the challenge people were invited to blow it from one end of the city to

May 20 | 2010

The World’s Best Bannerads

Banner blindness is common these days. But no way all bannering goes by unnoticed. Ashley Ringrose, co-founder of Soap Creative and curator of Bannerblog, has a few ideas of what makes a great online display ad. As simple as it sounds, you need to understand interactivity. Some great examples lead

May 20 | 2010

New client: Rivella

Fantastic news today! We’re very proud to announce Rivella has chosen to work with SuperHeroes. Rivella is one of those special heritage brands. It still has one of the 5 most recalled pay-offs in the Netherlands: ‘a bit strange, but nice’. The 90’s campaign still lives in the heads & minds

May 19 | 2010

SuperHeroes plane helping out

The SuperHeroes plane is helping out in the US oil disaster…
Beautiful bad pictures

May 11 | 2010

Exposed

SuperHeroes are not often exposing their inner beings. Adrian Tranquilli sculpted these great images, called  Heroes: The Route of Exposure. There’s more here.

May 5 | 2010

New client: Marktplaats/ eBay

Oh boy, what are we gonna sell? Has the moment really come to auction our action figures? We just dove deep into our new client Marktplaats/ eBay… SuperHeroes is going to bring to life their AdMarket product.

AdMarket works a bit like Google’s AdSense: it provides advertisers the opportunity to

April 25 | 2010

Jasper wins a Lamp

Last night the moon and the planets favored our art director Jasper Mittelmeijer when he won an ADCN Lamp – the award for the Art Directors Club for the Netherlands – for his work on the Zodiac Race for Onitsuka Tiger. He directed this great piece at his former position

April 23 | 2010

Everything – moving stills

Our fellow SuperHeroes Ruben and Alvaro concepted this great video in their spare time. Ruben added the animations to stills from Alex Gaidouk’s photostream on Flickr. Great experiment, and useful whenever we can’t shoot video…

April 21 | 2010

Esprix nomination Shit Happens

Shit Happens just got nominated for an Esprix. On the 2nd of June in the Westerkerk in Amsterdam is announced if the campaign gets Bronze, Silver or Gold…