the news

October 15 | 2010

SuperHeroes’ newest New York hero

It took a bit of time to find one, but people: we’ve got him… A true superhero look-a-like on the SuperHeroes team! Philip Hordijk is our newest New York hero. If you’re in the US and interested in collaborating with us or eager to drop a project for our SuperHeroes

September 18 | 2010

A visit to Adobe User Group: From Scandinavia with Love

SuperHeroes loves Sweden. Not only because Ämeli happens to be both Swede and SuperHero, but also because of all the good things that come from there: knäckebröd, kalles kaviar, Abba, the Swedish Bikini Team… and not to mention some of the best interactive companies now happen to be

September 5 | 2010

SEAT: 24hrs Ibiza with Armin

The album release of the worlds’ best DJ Armin van Buren in Ibiza. Two planes. But only one is departing… The interactive video 24uurIbiza.nl has a pretty exciting day at stake. 24hrs in Ibiza with Armin, all beats included. SuperHeroes created the 9 minute interactive video (as long as you

August 16 | 2010

Bikes can change lives: WIKI-Bike

At SuperHeroes we support the African Bicycle Network, which is helping people in developing countries to obtain a bike. And in these countries, bikes can really make a difference.

To spark creativity on the subject, we’ve concepted a special design contest. At wiki-bike.com, students, designers and others  are invited

August 13 | 2010

The New World of Lassie

Dutch heritage rice brand Lassie is undergoing major changes. And at SuperHeroes we are happy to collaborate intensively in this change process. Packaging and logo design have been altered by Proud Design. Also involved in the change process are Doom & Dickson and Fronteer Strategy.

The new Lassie.nl is

June 11 | 2010

Real-Life Superhero of the day: RAINMAN

The awesome Swedish “t-shirt magazine” T-post is running an exciting contest, which invites readers to put on a costume and perform random acts of kindness for a chance at $1000 cash. Dubbed Rainman, Martin Schürger is a superhero with the power to prevent rain from falling on random strangers’ heads

June 8 | 2010

The very last single of DI-RECT

CD-singles are getting extinct. Hell, with Spotify out there even CD-albums are running on their last legs. To not let the burial of a once great medium go by unnoticed, SuperHeroes and EMI fabricated DI-RECTS’ very last single intro a special entry ticket for those who bought it…

Using pattern

June 3 | 2010

SuperHeroes wins Silver Esprix

Last night we won a Silver Esprix for our 2010 Dutch Fireworks Campaign! A great thanx to all who we’ve collaborated with in this one: Doom & Dickson, Clearly, Caviar Films, Magic Bullet and First. And not to forget of course our client, the Dutch Consumer Safety Board.

Haven’t seen the

May 25 | 2010

Essent: Do-it-Yourself augmented installation

As we presented in an earlier blogpost, SuperHeroes developed an augmented installation for Essent on the 2010 Career Event. We added a windmill to a car (why has nobody ever thought of that before hmmm). In the challenge people were invited to blow it from one end of the city to

May 20 | 2010

New client: Rivella

Fantastic news today! We’re very proud to announce Rivella has chosen to work with SuperHeroes. Rivella is one of those special heritage brands. It still has one of the 5 most recalled pay-offs in the Netherlands: ‘a bit strange, but nice’. The 90’s campaign still lives in the heads & minds