October 22 | 2018
Using Images to Turn Your Brand into a Friendly Neighbour
Creative director Niek Eijsbouts on redefining energiedirect.nl’s image bank. Whether you’re at an agency or working client-side, your end goal is the same: to help shape the face of a brand. To reach this goal, you should be exploring all means necessary. Then – and only then – you might save the world from boring advertising.
