the news

What's happening at SuperHeroes in Amsterdam, New York and Singapore...?

January 17 | 2019
SuperHeroes AMS names Niels Straatsma as Creative Director
We’ve expanded our Amsterdam creative team with our newest Creative Director, Niels Straatsma! He’s an incredible talent and addition to our team. Niels started his career at 180 Amsterdam and has been active in advertising for more than 10 years. While working at Achtung!, he made many prize-winning campaigns for Vodafone, 3FM, Volkswagen, and Philips, just to name a few.
October 22 | 2018
Using Images to Turn Your Brand into a Friendly Neighbour
Creative director Niek Eijsbouts on redefining energiedirect.nl’s image bank. Whether you’re at an agency or working client-side, your end goal is the same: to help shape the face of a brand. To reach this goal, you should be exploring all means necessary. Then – and only then – you might save the world from boring advertising.
October 17 | 2018
Walking away with Quinny
After a successful pitch, we were chosen as the lead agency for Quinny, one of the brands of Canadian parent company Dorel Juvenile (i.a. Maxi-Cosi and Bébé Confort). We’re thrilled!
October 10 | 2018
ADNIGHT 2018 x SuperHeroes | The Brief of All Fears
This past Friday, we opened up the doors to our ADNIGHT 2018 advertising-themed haunted house, The Brief of All Fears, and scared the daylights out of a whopping 900+ attendees!
October 2 | 2018
The Brooklyn Poster Project
SuperHeroes NY wrapped up the Brooklyn Poster Project with a short-term gallery exhibition, complete with opening party on September 13th. The project was born out of SuperHeroes love of local artistry and creative expression, coming to life as an open-call contest to celebrate the work of our talented Brooklyn residents on the back cover of the Red Hook Star-Revue for two consecutive months.
October 1 | 2018
The Brief of All Fears
On October 5th for one night, SuperHeroes Amsterdam unlocks their mysterious basement chamber to the public. Here we welcome creative souls who dare to step into this nightmare and face their greatest creative fears. Enter at your own risk.
September 24 | 2018
Seeing is better
SuperHeroes creates launch campaign Lenovo Smart Display for US markets! When it comes to emerging hot new tech, voice assistant technology is on top of any list. But, sometimes hearing an explanation just adds to the confusion.
September 20 | 2018
The Motorcycle Symphony
You might block your ears when loud motorbikes are approaching, but not if they are arranged as one musical symphony. Together with renowned musician Dominic Seldis we’ve created the world’s first motorcycle symphony to promote this year’s worldwide Distinguished Gentleman’s Ride.
September 18 | 2018
MTV scores this summer
Have you already seen MTV NL’s new show ‘Scoor de Zomer Door’? In this brand-new Ex On the Beach: Double Dutch spin-off reality show, matchmakers (and real-life heartbreakers) Jorden and Channah take on the challenge of finding three dates or ‘hook-ups’ for contestants on the show.
September 7 | 2018
SuperHeroes AMS names Jessica Perri as Head of Strategy
SuperHeroes AMS appoints Jessica Perri as Head of Strategy of its Amsterdam hideout! Jessica specialises in uncovering a brand’s purpose and translating it into meaningful communication regardless of channel.

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