November 5 | 2009
Lassie: bring back the magic
Lassie Toverrijst (Magic Rice) celebrates its 50th anniversary. That’s one to celebrate. But where Lassie was an amazing revolution in 1959, today rice has become a commodity. A difficult category to get attention for. And why would you visit a rice brands’ website?
Aiming at young families with kids, SuperHeroes totally