the news

What's happening at SuperHeroes in Amsterdam, New York and Singapore...?

June 12 | 2019
HOLLA Special: Meanwhile in China…
Did you know WeChat only serves only one or two ads a day? Facebook just announced that it is totally redesigning its platform and its Whatsapp/ Messenger services. They will probably have to: WeChat is moving into Europe, and that won’t go by unnoticed…
May 24 | 2019
The Strongest Hospital Gowns
Being hospitalised can be quite scary and intimidating, especially when you’re a young kid that’s battling a disease. Luckily, new SuperHeroes Fede and Diego (in the true sense of the word!) came to the rescue with a groundbreaking initiative that has made quite the impact.
May 23 | 2019
Marketing, the 2019 Way: How Glossier created a cult following with Gen Z and Millennials
How are my eyebrows always on fleek you ask? Introducing Glossier and their game-changing product: Boy Brow. Glossier is a skincare and lifestyle beauty brand and I’ve proudly self-appointed myself as their brand ambassador because their products are the real deal.
May 2 | 2019
SuperHeroes New York names Geoff Desreumaux as Head of Strategy
We named Geoff Desreumaux as Head of Strategy of our New York office! Geoff joins our Williamsburg-based agency (currently working with brands such as Dubai Tourism, Sixt Rent a Car USA, Canon, and Akzo Nobel) after notably launching snapr, the first decentralized content creation platform for brands and agencies.
April 15 | 2019
Buma Awards Nominee: The Motorcycle Symphony
SuperHeroes’ The Motorcycle Symphony has been nominated for ‘Best Original Composition in Advertising’ in the Buma Awards for best ad music. Out of the more than 150 commercials that were sent in, the jury selected 10 commercials that are nominated in the category ‘Original Composition in Advertising’ and 10 commercials that are nominated in the category ‘Best Sync in Advertising’.
April 12 | 2019
How the Dutch (re)took Manhattan
When Amsterdam’s SuperHeroes flew across the pond, they needed all their powers to succeed. Dutch journalist Gijs de Swarte recounts their adventures. “Window dressing, fake it ’til you make it. It’s more or less a necessary evil,” confesses Rob Zuurbier, managing partner at SuperHeroes New York.
April 3 | 2019
Webby Nominee: The Motorcycle Symphony
SuperHeroes’ The Motorcycle Symphony has been nominated for Best VIDEO: MUSIC in the 23rd Annual Webby Awards.
February 25 | 2019
“As SuperHeroes, we love helping brands fly”
Founded in Amsterdam and now with offices in New York and Singapore, SuperHeroes is a global creative ad agency with a diverse staff of different nationalities. The agency sees itself as digitally native, but are developing both digital and integrated campaigns. They are on a mission to save the world from boring advertising.
February 22 | 2019
New SuperHeroes
We would like to introduce you to the new Amsterdam SuperHeroes! Get to know the newest team members in this short but sweet Q&A!
February 18 | 2019
‘No Ego, No Bullshit’ Mentality
Niels Straatsma, Creative Director at SuperHeroes Amsterdam, reflects on the creative and business differences between the American and European west coast.

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