August 1 | 2019

Attention Academy: the secret weapon to win eyeballs

Liselotte van der Lugt

The fight for attention is on! Does a budget-busting brand video ever stand a chance when YouTube blasts out 5 hours of new video every minute? And will a clever social campaign get noticed when Instagram unleashes 95 million new posts a day? If attention is today’s scarcest good, how do you still grab it? Plenty of reason for SuperHeroes to initiate Attention Academy…

Attention Academy is a collaborative platform where research, innovation and international creativity will help brands win, retain, and convert a digitally native generation— the ones with micro-attention spans, and millions of options at their fingertips. 

The platform will give you access to trend & culture, opinions on the latest research, curated articles, and inspiring workshops provided by a network of experts offering deeper insights and solutions across a number of key areas. Also we will host a range of talks on what’s trending now.  

Stay on top of trends & culture: X-Ray Today 

Sometimes you want to ride the wave, but other times you want to be out in front. Our network of GenZ’ers and experts have their finger on the pulse of pop culture and that weird thing kids are doing these days. Gain access to the latest research in audience behavior, track trends and find out how you can start connecting the dots between data and the gut. 

Another experience

Step into a time machine for fresh perspectives on the future shopping experience. One with less clutter and more joy. Get the tools to benefit from the impact of mobile interfaces like lenses, voice and QR-codes, and interpret behavior  to decode the modern consumer’s complex decision making process. 

Zero Waste Media

Media planning is the unseen genius that helps great ideas fly and convert. But what if people are avoiding advertising? And how to build a journey for your audience without telling them when to start? We provide access to the latest research and curated content to make sure your media dollars aren’t just a waste of money.

How to Design for Attention

Great design is more than eye candy. It brings ideas to life and can speak the language of a digitally native generation. We’ll help train your critical eye and show how a clever visual experience will help grab attention. 

Ready to superboost your brain? Attention Academy is now in session!

We are now kicking off and will be releasing the names of contributors in the upcoming months plus our agenda of workshops and events. Stay alert! 

More info? Contact


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