January 9 | 2020

Be in Your Zone with Zalando


New year’s resolutions. We love them. Every year we tell ourselves we’ll do things differently this year. Or at least for a while. Sports are usually high on the list of popular resolutions, and this year is no different.



So for this new year’s resolution sports campaign, Zalando isn’t pushing you out of your comfort zone. It’s a call to embrace it. Whether you’re training for a marathon outside or doing your exercises right at home: as long as you’re doing it your way, you’re doing good.



Zalando’s newest sports collection caters to customers’ new year fitness drive, but encourages everyone to stick to their personal style, no matter what that looks like.



The NYR Sports campaign is currently running in 17 European markets.


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