Bronze Effie for ING

As a bank, ING is all about helping people move forward in life. That notion has grown strong by delivering a continuous stream of meaningful innovations, fresh propositions and strong brand activations.

In the past year we have created a wide range of contributions to the brand campaign, and we will continue to do so. From Beps WhatsApp to innovative ways of introducing mobile banking: let’s not just save this world from boring advertising, but be highly effective too.

The case video of Beps WhatsApp as an example of a meaningful innovation for ING:

The Effie award was received in cooperation with J. Walter Thompson Amsterdam, Mindshare Amsterdam and Brand New Telly. Congrats to all!