December 17 | 2012
Diesel – Magic of Christmas – Behind The Dreams
This Christmas Diesel (with their hand held by us) actually hypnotised customers to reach ecstacy over Diesel’s new Christmas gift selection. A fittingly ironic, puerile, and sardonic comment on the festive brand brainwashing discharged by most companies around this time of year, and we hope you’ll agree, quintessentially Diesel.
It was pretty funny and very extreme at points – some of which we weren’t allowed to show – oops (!) However here IS our official Behind the Dreams making of video.
You’ll feel an overwhelming compulsion to click and share on Facebook.
Big thanks to the amazing and uber ethical Anthony and Kev at Headhacking for their relentless hypnosis skills (Anthony is the hypnotist in this video).