March 10 | 2010

Do-it-Yourself Energy: augmented installation






Driving your hybrid batmobile on a mix of gasoline and cole-produced electricity might not exactly be best for Mother Nature. The good news is: there’s plenty of alternatives. Dutch energy company Essent invited us to also envision an alternative. So we invented Do-it-Yourself Energy.


To experience DIY Energy we built an augmented installation. With the help of large amounts of lung power, it will virtually generate all energy needed at Essent’s stand at the upcoming Carrierebeurs in the RAI Centre in Amsterdam.


Next week we’ll show you a video of the actual ¬†installation in the RAI centre. If you can’t wait: the movies above already preview some of the graphics…

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