November 6 | 2009
Fireworks campaign kick-off: Shit Happens!
The countdown has started. In the Netherlands, it has been a long tradition to celebrate New Year’s Eve by lighting fireworks. Unfortunately every year too many people get injured around these celebrations. More than half of these accidents involve bystanders. To reduce these numbers SuperHeroes has come to help… There are a few easy ways to protect yourself and others. It’s our task to get this message into the hearts and minds of a target group of youngsters.
In close cooperation with our friends at Doom & Dickson and the client (the Stichting Consument & Veiligheid) we are currently working hard on finishing the fireworks campaign. The teaser site was released today. The campaign starts December 7…