November 6 | 2009

Fireworks campaign kick-off: Shit Happens!

The countdown has started. In the Netherlands, it has been a long tradition to celebrate New Year’s Eve by lighting fireworks. Unfortunately every year too many people get injured around these celebrations. ┬áMore than half of these accidents involve bystanders. To reduce these numbers SuperHeroes has come to help… There are a few easy ways to protect yourself and others. It’s our task to get this message into the hearts and minds of a target group of youngsters.

In close cooperation with our friends at Doom & Dickson and the client (the Stichting Consument & Veiligheid) we are currently working hard on finishing the fireworks campaign. The teaser site was released today. The campaign starts December 7…

See www.shithappens.nl

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