November 5 | 2009

Lassie: bring back the magic

Lassie Toverpan

Lassie Toverrijst (Magic Rice) celebrates its 50th anniversary. That’s one to celebrate. But where Lassie was an amazing revolution in 1959, today rice has become a commodity. A difficult category to get attention for. And why would you visit a rice brands’ website?

Aiming at young families with kids, SuperHeroes totally refreshed the website and introduced two new main attractions: the Toverkok (the magic cook) and the Toverpan (magic pan). Great entertainment and great recipies served in a steaming way. The site’s traffic has amazingly grown. Hmmm… Lekker lekker!

See www.lassie.nl

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