November 6 | 2009

Lassie: interactive video prerolls

Online video advertising is something we are really excited about. We believe in the power of video ads and also believe that what’s being produced right now  – guillotined commercials, cruelly cut down from 30 secs to 15 secs – does not use the full power of  the Internet. Why not add interaction? Why not engage the viewer  in your storyline? There’s much to explore and still much to gain. And so much to learn too…

For Lassie we have created 4 different Pre Rolls: a standard one, an interactive overlay, an interactive in-video plus a split screen version. In a large scale research effort Metrixlab and Ilse Media are now testing the creatives. The results will be widely publicized. We’ll keep you informed, but in the meantime, you can check the pre-rolls here and here.

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