December 13 | 2017

Lonely AF? Here’s Cupid!


Suck at love? Cupid is ready to drop some knowledge, and help give your love life a happy ending. For MTV International’s new global TV show Single AF, our New York office created the “Cupid Bot”, a Facebook messenger chatbot that helps users make sense of love and other 4 letter words. 


MTV’s newest TV show Single AF features 6 celebrities who are sent out on dates around the world by Cupid, an anonymous digital matchmaker. Our New York SuperHeroes cleverly connect TV and digital content by bringing the show’s Cupid to life as a cheeky chatbot offering both personalized love support, and show goodies to help keep viewers engaged between episodes.




Not just another Chatbot

Chatbots have been around awhile, but the experience usually feels stiff and lacks personality. The Cupid Bot builds on the sassy tone of voice established by the show, and is even personalized to allow for a more playful and authentic experience. Whether it’s signing up for a daily “stop doing stupid stuff reminder” or getting pre-made digital love notes to send to your FB crush, the Cupid Bot is a chatbot with a little more heart.


SuperHeroes NYC developed the idea and produced all content for MTV’s Instagram and Facebook pages.“It’s always tough reaching the MTV crowd, and even tougher to show up in their newsfeeds, so we needed a fresh way to reach them. With the Cupid Bot, it’s a one-on-one experience with the user. We’re making the experience personal with show reminders, notifications and other ways to ensure we’re as relevant as we can be”, says Rob Zuurbier, our SuperHeroes New York MD.  


The Cupid Bot has gone live in 20 markets around the world, and is available in English, Portuguese, Spanish and Dutch.


Want to give Cupid Bot a try? Click here


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