February 19 | 2014

Making Of LG’s ‘Steady Feathers’: the most extreme camera ever


How do you tell the world about LG G2’s Optical Image Stabilisation technology? Sounds boring, right? Well, not if you involve a chicken.

“LG has found a hilarious alternative to technical jargon.”



During our preparations we stumbled upon the vestibulo-ocular reflex of a chicken; a chicken’s amazing ability to keep its eye focused during movement. Yes, we know, we love a little craziness. But we agreed that this was not just crazy, but the perfect way to illustrate the steadiness of the LG G2 smartphone camera.

“The ad is as helpful as it is hilarious.”



We just needed a chicken and an Aussie cameraman called Dave, to tell the story. No one could predict the chemistry that was created between the two; a beautiful relationship, on and off screen. Steady feathers or “chicken cam,” as it became affectionately known in the office, continues to rack up views and comments on YouTube. With a magnificent 6 million views on YouTube, it seems Lizzie the chicken got the internet world clucking.

“We salute you Lizzy and your GallusCam.”



In our best Aussie accent, we are truly “stoked”! And a clucking thanks to director Willem Gerritsen, Czar, and our Korean friends at Krema Worldwide.



Congrats and thanks y’all!

Client: LG Electronics Inc.

Responsible at client: Cathy Choi, John Kwon.

Agency: SuperHeroes Amsterdam.

Creative Directors: Rogier Vijverberg, Thijs Biersteker, Dylan Son.

Art Director: Silje Lian.

Creative strategist: Felipe Camera.

Agency producer: Severien Jansen, Hattie Kim, Serena Choi.

Production company: Czar.

Director: Willem Gerritsen DOP: Gabor Deak.

Producer: Hein Scheffer, Anne de Ritter.

Post-production: Justin Baker @ The Bakery, Fred Huergo.

Music production: Massive Music.

Audio post production: Jons, Amp Amsterdam.


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