January 18 | 2010

New campaign: Vodafone Lucky Calls!

Did you ever call a website?  Or more precise, a phone in a web shop for mobile phones? Probably not. But now is your chance. Today we launch a brand new campaign for Vodafone. Its name: Lucky Calls!

Vodafone Lucky Calls is a pretty special campaign. To promote the new online shop on Vodafone.nl we hired Vodafone shop assistant Anouk to help us out. Our basic idea: experience your phone before you virtually buy it. And to really ¬†experience the shop Anouk also added a bit of flavor – she is the one who is ultimately creative in picking up the phone in time. For each of the eight phones…

How does it work? Each of the phones in the shop has a phone number underneath. Call this number and put in the special code. Once you do this, you are one-on-one connected to the website. With Anouk on the phone, you are asked to answer a simple question. Give the right answer, and you might win the phone you’re calling. Pretty neat.

Making sure the phone rings for you only required quite a bit of tech. Also syncing the video to your phone was a bit of a challenge. We managed to give it at least a Skype feel or better: in sync is almost impossible, but we’re almost there. The IVR-system is managing the calls and video, and can do that in lots of concurrent streams too.

In realizing this campaign we closely collaborated with Wenneker TV, Dutchear and Magic Bullet. And of course not to forget Vodafone. Thanks!

Not having your phone near enough? Or visiting from abroad? Here’s a little how to video:

(don’t forget to check out www.luckycalls.nl yourself…)

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