New Client: Giant

Ever wanted to know what it takes to be a champion?

Giant and SuperHeroes teamed up, in collaboration with Dutch professional cyclist Team Sunweb, to launch the new global Ride Like Champions-campaign.

The campaign tells the story of how Tom won the 2017 Giro d’Italia by an impressive 31 seconds. Our content series, driving to Giant’s digital hub and social media channels, brought to life the details that created a champion.

Could you ride like a champion?