October 17 | 2018

Walking away with Quinny


After a successful pitch, we were chosen as the lead agency for Quinny, one of the brands of Canadian parent company Dorel Juvenile (i.a. Maxi-Cosi and Bébé Confort). We’re thrilled!


Quinny is at the dawn of a new era with exciting new products to be launched in the period leading up to 2019.


Nina Rosenthal, Global Brand Experience Manager at Quinny and Maxi-Cosi: “We needed a fresh perspective on our online marketing communication to globally distinguish our brand in this crowded market. SuperHeroes provided us with that in their approach.”


Quinny is positioned as the fashion and lifestyle brand in the stroller category. Quinny focuses on active parents worldwide who are full of life and want to experience the world with their kids. The brand is looking for a digital-first approach for their markets in Europe, Asia, Latin America, and the US.


Django Weisz Blanchetta, Managing Director at SuperHeroes Amsterdam: “This is fully in line with the approaches and strategies of SuperHeroes. We have lots of experience rolling out campaigns in different international markets in which we’re located, such as the US and Asia. With Quinny’s ambition, we have the opportunity to operate as a creative business partner and create strategic, clever work.”


The first Quinny campaign within the new branding strategy from SuperHeroes is for “Hubb”, the latest stroller in the Quinny portfolio. The online video campaign shows how you can take on life’s biggest challenges, no matter how big the surprise will be. It will launch this week in Europe. Bring it on!



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