May 12 | 2020
New York is on pause.
Six weeks into the lockdown and we’re getting used to waking up to the sound of birds chirping. The silent streets are empty, save the occasional face mask-wearing runner, and the trees (who could care less about Covid) are getting greener by the day.
New Yorkers are tough. But the city they live in is showing signs of slow decay.
It’s not just the whitewashed mural walls getting tagged with graffiti every day. Outdoor advertising is on hold, and billboards are becoming deserted landscapes.
We don’t know yet what advertising will look like in a few weeks. Or months. Billboards are on pause. But they did find their own way of saying ‘hey, I’m still here’.