October 8 | 2009
Lily Allen: please don’t say Fuck You
You probably know Lily Allen’s *Fuck You* song. One of those great catchy ones that just endlessly stick to the back of your mind. You wake up to it and go to bed with it. Now for some people that might be some sort of a problem. That is exactly why we thought: let’s help these people. Like real super heroes do. Everybody should be able to listen to Lily’s song!
For record company EMI we created a viral campaign to promote Lily’s new album and song. Do you want to censor the song yourself? No problem. We called it: The Unfucker!